Magnitude Software Strengthens Partner Ecosystem With Parity Solutions Integration Partnership

AUSTIN, TX--(Marketwired - Sep 6, 2016) - Parity Solutions and Magnitude Software, a leader in enabling corporate performance management (CPM), master data management (MDM) and data warehouse automation (DWA) in heterogeneous environments, today announced a partnership agreement for Parity to expand system integration capabilities in the UK for Magnitude's DWA and MDM product set. The partnership enables Magnitude to offer expanded service and a greater variety of data warehouse automation integration options in the UK and Europe.

Parity Solutions, a system integration company, has extensive experience developing and integrating Data Warehouse and BI solutions. Parity implemented and supports a data warehouse solution at BAT (British American Tobacco) incorporating the Magnitude product set.

Using Magnitude's DWA solution (Kalido), along with BusinessObjects, British American Tobacco Belgium with the help of Parity Solutions created a unified BI platform in the wake of its merger with STC.

The business benefits of the new solution were immediately apparent, driven by the insight Magnitude's DWA solution gave BAT Belgium into its supply chain and sales operations. The flexibility to change data across BAT Belgium's diverse source systems means executives get consistent, accurate and up-to-date information, allowing them to track sales performance and monitor market share on a daily basis.

"The project managed and delivered by Parity has impressed on every criterion -- speed of delivery, budget and all-round capability," said Frederic Wens, Business Systems & Data Manager at British American Tobacco Belgium. "The Kalido based solution has enabled us to deliver a future-proof, flexible data warehouse which takes a number of different source feeds, produced bullet-proof consolidated post-merger reports and ensured compatibility with our ongoing SAP convergence program. We regard this as an evolving program. Should we ever merge in the future, I now have no concerns we'd be able to deliver consolidated reports in time."

Parity and Magnitude previously worked on joint proposals; under this new partnership both companies have access to an extensive array of ventures in the UK and Europe.

"Magnitude Software is proud to welcome Parity Solutions into our Partner Program," said Mike Wheeler, Vice President of Channel Development at Magnitude Software. "The high quality of Parity's service to our joint customer, as evidenced by their 17-year relationship with BAT, is indicative of the type of world-class partners we are continuing to add to our growing partner network across the globe."

Andy Ogg, Managing Director, Parity Solutions Ltd., said, "We are excited about the Partnership between Parity and Magnitude. With the combined skills, I believe that we will be in a great position to deliver holistic BI solutions for our customers."

About Magnitude Software

Magnitude Software leads the way in delivering corporate performance management (CPM) and master data management (MDM) in heterogeneous environments. The Company's software and solutions drive real business results for more than 750 active enterprise customers with hundreds of thousands of users in 100 countries. Magnitude's family of award-winning applications include business intelligence, data warehousing, master data management, connectivity solutions, analytics and reporting. At the core of Magnitude's business is a passionate focus on customer success and vision to accelerate and automate the end-to-end process of integrating, managing, and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit www.magnitudesoftware.com

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About Parity Solutions

Established for over 40 years, As part of Parity Group, Parity Solutions are specialists in Systems Integration, Digital Transformation and Big Data. Parity Solutions successful delivery is underwritten by their expertise in Project and Programme Management, they offer a wide range of technical solutions through multiple platforms. Their team of experienced Consultants and Solution Architects can advise companies on a wide spectrum of technologies and can guide them through the process of requirements capture, technology platform decisions, detail design, implementation and testing. For more information, please visit http://www.paritysolutions.co.uk/

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