SOURCE: Sandvik Innovations

Sandvik Innovations

September 02, 2009 07:00 ET

Magnix® Kid Power I Care for the Earth Wins 2009 Dr. Toy Best Green Product

WAYNE, PA--(Marketwire - September 2, 2009) - Sandvik Innovations is a winner of the 2009 Dr. Toy Best Green product award -- with one of the best selling Magnetic Interactive titles, Magnix® Kid Power I Care for the Earth. This title is part of an exciting series of magnetic activity books that focus on teaching children about our earth and taking care of our environment. Complete with 24 extra-large safe magnetic play pieces, 15 write-on/wipe-off pages, 2 mini markers, and age-appropriate activities and games, I Care for the Earth makes learning about our world fun, educational, and entertaining. The book series is designed to make a child feel a sense of community and empowerment.

The book is manufactured with recycled materials and the Company's environmentally friendly version of its patented magnetic ink technology-Magnix®. This new "Green" magnetic ink is water based. This means that, when the ink dries, water evaporates harmlessly into the atmosphere. This is good news for both manufacturers, and consumers, who wish to reduce the amount of petrochemical solvents that evaporate daily into the air we breathe. The new ink is also free of phthalates and listed aromatic hydrocarbons (PAH), which places the ink well ahead of US, and International, consumer safety regulations.

"At Sandvik Innovations, we are actively concerned about the world around us. We are honored Dr. Toy recognized us for our efforts. The Kid Power publishing program along with the introduction of our 'Green' magnetic ink is just one of the changes we are making to help protect the environment," stated Patricia Rauch, President Sandvik Innovations. The Company has sold over 11 million copies of children's books utilizing its Magnix® technology.

Sandvik Innovations is one of the world's leading developers of interactive learning books & toys, focusing on fun, developmentally appropriate products for infants, toddlers, and pre-schoolers. The Company's award winning products are designed to stimulate a child's cognitive, social, and sensory-motor development and leverage patented technologies to provide the highest levels of interactivity. At the same time, Sandvik Innovations promotes parental involvement by encouraging a parent's creativity and participation. The Company's books are published in over 25 languages around the world. A complete list of the Company's product offerings can be reviewed at www.sandvikinnovations.com. Sandvik Innovations is headquartered in Wayne, Pennsylvania.

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