Unilever Canada

Unilever Canada
Magnum

Magnum

September 16, 2011 20:44 ET

Magnum® Heir Shawna Howson Walks Among Stars at film festival in Toronto

TORONTO, ONTARIO--(Marketwire - Sept. 16, 2011) -

Editors Note: There are two photos associated with this press release.

The new Magnum Heir Shawna Howson, made her debut last night on the red carpet at one of the hottest movie premiere after-parties of the festival in Toronto. Howson underwent a glamorous Holt Renfrew makeover experience and walked the red carpet among a star-studded guest list to kick off her V.I.P. lifestyle for one year. It will be documented at www.facebook.com/magnumheir. Within the next year, she will have access to private chef and limo services, glamorous vacations, cash and more – valued at $250,000.

Magnum, the Belgian chocolate-coated ice cream definition of luxury that took Canada by storm when it launched in May, named Shawna Howson their new Heir on September 5, 2011. The Cambridge, Ontario native was among the top ten entrants as chosen by the Magnum panel of judges and ultimately named the Magnum Heir because she received the greatest number of votes for her video entry at www.facebook.com/magnumheir.

"Working with a Holt Renfrew stylist on my red carpet look was a glamorous experience," says Howson. "I was very excited to walk the red carpet to kick off my V.I.P. lifestyle, what a great way to start off the year!"

What's Your Pleasure?

Howson's favourite Magnum bar is Double Caramel. An international sensation, Magnum Ice Cream is loved by ice cream aficionados around the world and is finally available across Canada. Featuring real Belgian chocolate and silky ice cream, the Magnum bar is created specifically for the sophisticated palate. It is aimed at pleasure seekers who, when they indulge, like to indulge in pure pleasure. In Canada, six sublime selections consist of Double Caramel, Classic, Almond, White, Dark Chocolate and Double Chocolate.

About The Magnum Heir Contest

The search for The Magnum Heir was executed by Magnum ice cream through Facebook. Call for entries was announced by the Magnum celebrity spokesperson on May 11 and closed on July 19, 2011. Participants recorded and posted videos of themselves enjoying their favourite Magnum bar and campaigning for the title of Magnum Heir. The list of 10 finalists was announced on July 19, 2011 and the public voted on their videos until August 22, 2011. Details about the contest, prizing and Magnum ice cream can be found at www.facebook.com/magnumheir.

About Unilever Canada

Unilever is the keeper of the Magnum legacy and has delivered this super premium ice cream experience to pleasure seekers in Canada for the first time.

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day.

In Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Breyers, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 1,300 people across Canada. For more information, visit www.unilever.ca.

To view the first photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110916-magnum0916redcarpet800.jpg.

To view the second photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110916-magnum0916posing800.jpg.

Contact Information

  • For more information or to arrange an interview:
    Strategic Objectives
    Olivia Wu or Jordanna Shtal
    416-366-7735
    owu@strategicobjectives.com