SOURCE: Magzter

Magzter

October 06, 2015 12:30 ET

Magzter GOLD, Magzter's 'All-You-Can-Read' Digital Magazine Subscription Model, Posts 200 Percent Subscriber Growth Each Month Since January

After Nine Months, the 'Netflix' of Digital Magazines Announces 1,800 Percent Growth in Subscriber Base; Drops Price to $7.99 per Month and Offers New Features to Boost Engagement and Make Content Discoverable

NEW YORK, NY--(Marketwired - Oct 6, 2015) - Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 27 million users globally, today announced that Magzter GOLD, the company's 'all-you-can-read' digital magazine subscription service, grew its subscriber base by 200% every month since launching in January. Magzter has dropped its subscription price to $7.99 per month to promote adoption during the 2015 holidays.

In the past few months, Magzter GOLD has also added 500 new magazine titles, taking the total inventory for the service to over 3,000. Titles include Bloomberg BusinessWeek, Entrepreneur, The Atlantic, Maxim, ESPN The Magazine, Inc., Fast Company, and Men's Fitness.

"Since launching Magzter GOLD in late-January, the service's subscription base has increased by 1,800 percent, and we've seen a 55 percent increase in the number of paid magazine pages read," said Girish Ramdas, CEO & Co-Founder of Magzter. "These growth numbers have exceeded our expectations and validate the 'Netflix'-style subscription for digital magazines as a model with unlimited potential."

Magzter GOLD will also be dropping its monthly subscription price from $9.99 a month to $7.99 a month to further drive customer adoption and grow its subscription base during the holidays. In addition, Magzter GOLD announced several new features designed to drive content discoverability and overall engagement. These features include:

  • Family Sharing: Users can now share their subscription with up to four members of their family.
  • Clipping/Sharing of articles -- Users may select any part of a magazine and clip the article in order to share it across social media channels.
  • Filtering Magazines -- Users can filter magazines by language, age, content rating etc., for better content discoverability.

"Our goal in launching Magzter GOLD was to provide our 27 million users with an affordable way to discover and consume as much magazine content as possible through the 'all-you-can-read' model," said Vijay Radhakrishnan, President & Co-Founder of Magzter. "We're encouraged by the growth of readership under the age of 30. In the last 6 months we have seen 30% growth with these new age readers. We also see a huge adoption of Magzter GOLD model in countries like US, UK, India including some Asian countries. To drive further growth and ensure our leadership status, we will lower our subscription price and add new features in time for the holiday season."

Magzter is FREE to download across Apple iOS, Android (Google Play), the web, Amazon App Store, and Kindle Fire. It is truly the #1 choice for magazine readers the world over.

For more information about Magzter Gold, please visit: www.magzter.com/magztergold.

About Magzter

Magzter Inc. is the world's largest and fastest growing self-service, cross-platform digital magazine store and newsstand with over 27 million digital consumers, more than 7,000 magazines from over 2,500 publishers. Headquartered in New York, Magzter has its local presence in London, Paris, Barcelona, Munich, Helsinki, Amsterdam, Cape Town, Mexico City, Chennai and Singapore and will soon be expanding to other countries. Founded by global entrepreneurs Girish Ramdas and Vijayakumar Radhakrishnan in June 2011, Magzter enables magazine publishers around the world to create and deliver digital editions of their titles to global consumers. Powered by its proprietary OREY Click Publishing System® that allows publishers to upload their magazines with a single touch, Magzter also enables them to publish interactive/audio-visual content in the magazine as it supports HTML 5.

The FREE Magzter app is available on Apple iOS, Android (Google Play), Windows 8, the web, Amazon App Store and Kindle Fire and is expanding to more platforms soon. Users can buy their magazines on any of the above devices/platforms and seamlessly port their purchases to any other devices, a feature unique to Magzter.

The company counts among its publisher customers some marquee names including Hearst (USA), Condé Nast (USA), Newsweek (USA), AMI (USA), Dennis Publishing (UK), Haymarket (UK), Media24 (South Africa), Edipresse Asia (HK), India Today Group (India), WorldWide Media (India), Maxim Inc. (USA), Black Enterprise (USA), Singapore Press Holdings (Singapore), RBA (Spain), Grupo Expansión (MX), and has been rapidly expanding its publisher base with magazines from more than 40 countries including USA, UK, Germany, Spain, China, Hong Kong, India, Indonesia, Mexico, Thailand, Philippines, Malaysia, Singapore, etc., making Magzter truly the #1 choice for magazine readers and publishers the world over.

For more information about Magzter, please visit: www.magzter.com.

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