SOURCE: Sociomantic


May 22, 2013 09:00 ET

Mahesh Narayanan to Launch Sociomantic Labs in APAC

Former Google Country Manager to Lead India Operations for Disruptive Display Advertising Company

NEW YORK, NY and MUMBAI, INDIA--(Marketwired - May 22, 2013) - Sociomantic Labs, the leader in intelligent display solutions for eCommerce marketers, today announced the launch of its Mumbai-based operations under the leadership of Mahesh Narayanan, who has been appointed Managing Director, India. Narayanan has been at the forefront of India's digital industries since 1999, and now brings his expertise to one of the fastest-growing companies in online advertising. He will be responsible for all of Sociomantic's operations in India.

Key Facts

  • Narayanan has worked with companies such as,,, Mediaturf Worldwide and Times Now. He was the founding member of Google India's direct sales operations in 2005 and helped lay the foundation for the growth of Google in India. He joined AdMob as country head for India in June 2009 to help establish the company's successful local presence. Following Google's acquisition of AdMob in 2010, Narayanan returned to Google where he drove the company's mobile business for India.

  • Among his many accolades, Narayanan was named one of the Top 100 Tech Indians by Exhibit magazine in May 2012 and was also recently included in the IMPACT Digital Power 100 List of "icons of India's Digital Ecosystem."

  • Narayanan joins Sociomantic at a time of rapid growth for the company:

    • Last fiscal year, Sociomantic grew from 20 to 100 employees and expects to double headcount again in the next 12 months.

    • In addition to existing European offices in Berlin, Warsaw, Paris, and Amsterdam, in 2012 the company launched operations in Sao Paulo, Moscow, New York, London and Madrid.

    • Today, Sociomantic delivers intelligent online display campaigns for eCommerce advertisers in more than 50 markets worldwide.

  • India is a promising market for digital ad spend. According to Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau International, digital ad spend in India rose by 29 percent, and is expected to grow this year by another 30 percent, nearly twice the anticipated growth rate in the U.S. or Europe. (Source: eMarketer)

Key Quotes

  • "Sociomantic is already driving significant value and scale for Indian advertisers through technology-driven display advertising, and I am thrilled to have the opportunity to push this company to become the market leader," said Narayanan. "I've had the chance to help many leading technology companies break into the digital space in India, and none have been more primed to succeed than Sociomantic."

  • "Sociomantic is honored to have a leader of Mahesh's stature on board to service our customers and partners in one of the most promising eCommerce markets worldwide," said Sociomantic CEO Jason Kelly. "He brings invaluable experience to our global leadership team."

  • "From the beginning, Sociomantic has succeeded because of the amazing people we have managed to bring on board, and Mahesh is no exception," said Thomas Brandhoff, co-founder and managing director. "He has an outstanding track record and we are excited to have him join our team to help deliver the best in display services and technologies to advertisers in this data-driven market."

About Sociomantic Labs

Sociomantic Labs empowers advertisers in more than 50 markets worldwide with an intelligent display platform that drives incremental sales for sustainable revenue growth. As a market leader in real-time bidding (RTB) and personalized display advertising, Sociomantic helps marketers reach new and existing customers and grow Customer Lifetime Value using today's most advanced display advertising technologies, including RTB retargeting and prospecting, real-time data management, dynamic ad personalization, custom segmentation and real-time reporting. These solutions are delivered hand-in-hand with full-service local expertise from twelve offices across four continents.

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