SOURCE: Mahindra


March 13, 2015 13:28 ET

Mahindra Showcases Electric Vehicle Expertise at Formula E, Miami

GenZe 2.0, a Breakthrough Electric Two-Wheeler Designed for Today's Urban Commuters, on Display

MIAMI, FL--(Marketwired - Mar 13, 2015) - Mahindra & Mahindra Ltd. will showcase a variety of electric transportation solutions and technologies during the Miami round of the inaugural Formula E electric car racing championship. The all-electric auto race is taking place on March 14, along the coast of Biscayne Bay.

As part of the race festivities, Mahindra is inviting the public to come out and experience its innovative electric technology, including the breakthrough two-wheel GenZe 2.0, designed to help the urban commuter overcome the challenges associated with pollution, traffic congestion, parking hassles, and the limitations of public transportation.

"Mahindra is proud to be one of 10 teams competing in Formula E, the world's first fully-electric racing series. Formula E's focus on promoting clean energy and sustainability is aligned with our own vision of the future of mobility," said Dr. Pawan Goenka, Executive Director & President of Mahindra's Automotive and Farm Equipment Sectors. "Connected electric vehicle mobility is a key focus area for Mahindra and the GenZe 2.0 is an important addition to our EV portfolio. We are excited that consumers will have the chance to interact with this game-changing vehicle during the event."

The GenZe 2.0 is a no-hassle, all-electric two-wheel transportation alternative designed to make getting around American cities and campuses faster, easier, safer and much more fun. Its removable lithium-ion battery can be recharged at any standard electrical outlet, giving riders optimal freedom and ease of use.

The vehicle's smart, utilitarian design offers ample rear storage space so people can get where they want and take all of their stuff with them. The GenZe 2.0 is also equipped with the Cruise-Connect System, making it the industry's first cloud-based connected scooter, allowing riders the ability to govern settings from an app on their phone and charge their mobile devices while on the go.

"The GenZe 2.0 was conceived in Silicon Valley with the goal to redefine urban mobility with vehicles that provide freedom, style and relentless practicality," said Vish Palekar, President and CEO of Mahindra GenZe. "The GenZe 2.0 will be available for purchase this summer and the Formula E event will be a great opportunity for the public to get a sneak peek at the future of sustainable transportation."

For more information on the GenZe 2.0, please visit

This is the inaugural season of the Formula E Racing Series which commenced in Beijing in September 2014 and runs until June 2015, competing in 10 of the world's leading cities including Miami, Berlin and London. Formula E aims to represent a vision for the future of the motor industry, accelerating general interest in electric cars and promoting clean energy and sustainability. The championship centers around three core values of Energy, Environment and Entertainment and is a fusion of engineering, technology, sport, science, design, music and entertainment, all combining to drive the change towards an electric future.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world's largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times 'Boldness in Business' Award in the 'Emerging Markets' category in 2013.

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