SANTA FE, NM--(Marketwired - September 21, 2016) - CrowdReviews.com, the leading provider of online software reviews, has named Mailigen the best email marketing software based on client reviews and experiences.
Mailigen is a professional e-mail marketing automation software-as-a-service, which offers e-mail, mobile, and social media marketing in more than 100 countries worldwide. Mailigen brings international knowledge to local markets and helps local companies grow globally. Furthermore, Mailigen offers a multitude of useful features that enable the software's users to develop appealing e-mail marketing campaigns, optimize their potential for increasing conversions, and distribute them manually or through behavior-based automation. The software offers a broad variety of third-party application integrations so that users are able to get the most out of their e-mail marketing software by connecting to the business applications with which they are already familiar.
Many different types of businesses and industries have benefitted from Mailigen, including those involved in online retail, education, entertainment and media, financial services, manufacturing, sales and consulting, health care, travel and leisure, real estate, web design and development, construction, publishing, politics, and many others. Some companies bring in 10 to 15% of their revenue through the e-mail marketing campaigns they have developed with Mailigen.
Overall, Mailigen offers a multitude of features for building e-mail and SMS marketing campaigns. It can be used for driving sales, personalizing communication with current and potential clients, lead nurturing, and informing customers about new products and services. Its automation-based platform and drag-and-drop e-mail designer make it easy to develop successful marketing campaigns and its segmentation features ensure that particular marketing campaigns are targeted in the right direction.
The rankings published on CrowdReviews.com are determined through the use of an algorithm which combines a number of different elements with client reviews being one of the most influential factors determining positioning within the rankings. Buyers and users of software are encouraged to leave reviews detailing their experiences and opinions on the software they have used to help buyers make a more confident buying decision.
The algorithm used to determine scoring and placement within the rankings is comprised of five primary factors which are comprised of lesser factors consisting of client reviews, metrics, and other measurable factors. The five primary factors taken into consideration include review strength, sentiment strength, engagement strength, profile strength, and verified status. Those offering email marketing solutions as well as those searching for their own email marketing software for their personal or business use can learn more about the factors used by the algorithm on the following page:
Those interested in leaving a review are encouraged to attach their LinkedIn account to their account and to attribute their name to the review to help buyers understand that the review was left by a real person with confidence. Reviewers are able to choose whether they wish to remain anonymous, or if they wish to attribute their review to their name. While there is a choice on whether a review is left anonymously or not, more weight is placed on reviews left with a name attached to the review and even more weight is placed on reviews left by those with a LinkedIn profile attached to their account.
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CrowdReviews.com is a crowdreviewing platform which ranks over 500 software categories and 200 service categories.