SOURCE: Mailing Lists Direct

May 20, 2008 12:57 ET

Mailing Lists Direct Announces New Mailing List Database for Better Customer Intelligence

New Expanded Data Allows Companies to Personalize Marketing From Mailing List Sales Leads

FT. MYERS, FL--(Marketwire - May 20, 2008) - Mailing Lists Direct, a leading provider of direct mailing lists and database services, announced today they will be using a new consumer database featuring triple the amount of data elements for the creation of consumer mailing lists, business mailing lists, resident mailing lists and more.

The new database includes expanded data categories with data elements increasing from 540 to more than 1,500 elements. The new data places more emphasis on consumer interest and behavioral data to improve the predictive qualities of models, and provide better representation of consumer lifestyles for more effective niche marketing.

"The addition of this new data will make our mailing lists the most comprehensive in the marketplace, providing Mailing Lists Direct clients with meaningful and relevant business intelligence for better, more extensive customer knowledge, and increases in customer acquisition and retention rates," said Paul Theriot of Mailing Lists Direct.

A concentrated focus on behavioral information including Life Events, Buying Activity, Travel, Behavior, Ethnicity, Lifestyle/Interests, Real Property and Automotives and more will expand Mailing Lists Direct's database to over 15% larger than competitors' files.

Life event data information segments include: Empty Nester, Entering Adulthood, Expectant Parent, Newlywed, Recent Divorce, Vehicle - Intent to Purchase, and more.

"Including life event data in our mailing lists will definitely help companies in today's customer-centric marketing environment," said Theriot. "Such data can act as triggers for specific marketing activities, allowing companies to reach consumers with more relevant messages at the right time and through their preferred channels."

For more information on the new, more comprehensive consumer mailing lists from Mailing Lists Direct, call 800-741-0116 or visit www.mailing-lists-direct.com.

About Mailing Lists Direct:

Mailing Lists Direct is a leading provider of direct mailing lists and database services. Thousands of customers (from Fortune 1000 to small-office/home-office and individual salespeople) use their products and services to find new customers, increase revenue, reduce selling costs and grow profits. The many mailing lists available from Mailing Lists Direct include consumer mailing lists, business mailing lists, resident mailing lists, specialty mailing lists, mortgage leads, fax lists, address lists and more.