SOURCE: Mailjet


January 13, 2015 10:02 ET

Mailjet Survey Reveals Email Marketing Habits of Top Global Brands

Experts in U.S. and Europe Divulge Industry Best Practices

PARIS, FRANCE and NEW YORK, NY--(Marketwired - Jan 13, 2015) - Email service provider Mailjet ( today releases the results of a survey of email marketing practices in the United States, France and Germany. Given that growing a customer base overseas is an essential step of a company's growth, Mailjet sought to uncover common marketing trends within companies, and how these may differ internationally.

To discover how these attitudes and practices vary between geographies, Mailjet surveyed 300 marketing experts from mid-sized and large businesses; 100 each from France, Germany and the United States. Each of the companies surveyed sends at least 500,000 emails per month, and on average, sends 1.38 million emails monthly. Among the survey findings:

  • Social media marketing is an American strategy. Almost all U.S. companies -- 90% -- use social media marketing, but this number drops to 78% in both France and Germany.
  • All companies want to avoid the spam folder. Eight out of ten companies, including 85% of American companies, are familiar with current spam regulations, though only 59% of companies have reviewed their country's spam laws in the past six months.
  • Seven out of ten American and French executives believe email is very or extremely important to a marketing strategy. Seventy-three percent of American and 70% of French experts say email marketing is very or extremely important to their overall strategy, compared to 61% in Germany.
  • A/B testing is an American practice that is gaining traction abroad. Over 20% of French and 23% of German companies have never used A/B testing in their campaigns, compared with just 7% in the U.S.
  • HTML and personalization are the most favored tools for improving engagement. In fact, 29% of German companies personalize emails by including past customer preferences, as opposed to 17% of American and 13% of French firms.
  • Email marketing will only become more important. Seventy-six percent of American marketers believe email use will increase or stay the same in the next five years; this number jumps to 81% for French and 83% for German respondents.

"Email remains the only way to send personalized messages to customers on the large scale that companies require," said Alexis Renard, CEO of Mailjet. "As marketers, our challenge is to habitually innovate how, when or what type of emails customers receive. These survey results not only teach us how marketers must expand to new geographies, but also help us design features which address the distinctive needs that each marketing campaign may have."

Mailjet helps businesses send marketing and transactional emails, applying tools such as A/X texting, campaign comparisons and personalization. The company currently has more than 25,000 customers in 150 countries. In 2014, Mailjet tripled its staff headcount and opened offices in the U.S., Germany and the UK.

About Mailjet
Mailjet is a powerful all-in-one email service provider that not only enables our customers to send transactional and marketing email to their contacts but also better understand them, email after email. Our intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and to reach each inbox. Founded in France in 2010, Mailjet is a market leader for sending marketing and transactional emails and serves more than 25,000 customers around the world.

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