Mainframe Entertainment, Inc.

Mainframe Entertainment, Inc.

June 16, 2005 08:30 ET

Mainframe Entertainment Announces Co-Production and International Distribution for Upcoming 3D Animated Feature Based on Marc Brown's 'Arthur' Children's Property

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - June 16, 2005) - Mainframe Entertainment (TSX:MFE), a leading creator of computer generated animation, announced today that it will co-produce and has acquired international distribution rights for the all-new CG animated direct-to-video film based on the tremendously popular "Arthur" children's book series. Mainframe Entertainment, Lions Gate Family Entertainment and RichCrest Animation have partnered to create the feature film, Arthur's Missing Pal, based on the character created by best-selling author Marc Brown, whose celebrated books have sold over 52 million copies worldwide. IDT Entertainment Sales (IDTeS) will sell international distribution rights for the film on behalf of Mainframe.

RichCrest will produce the film with Mainframe, along with Marc Brown Studios and WGBH Boston. The film will mark the first time that the beloved aardvark will come to life in 3D CG animation. IDTeS will handle international distribution for Mainframe and will launch the property at MIPCOM. Lions Gate Family Entertainment will handle U.S. distribution, with a scheduled delivery of spring 2006.

"Arthur fits right into the slate of classic characters we bring to life in 3D CG animation," said Rick Mischel, CEO of Mainframe. "For international broadcasters and video distributors looking for popular, branded children's properties with a built-in fan base, this exciting new Arthur feature will make an ideal addition to their lineup."

"Teaming up with Mainframe, IDTeS, and Lions Gate for such an outstanding project is an opportunity we could not pass up," said Richard Rich of RichCrest. "This feature will give Arthur's fans a chance to see him in a whole new adventure with spectacular computer animation."

The "Arthur" series of books grew out of a bedtime story the author, Marc Brown, told his son about an aardvark named Arthur who hated his nose. That story became "Arthur's Nose," the first in the series of books. There are now more than 20 books in the series, as well an additional series of books based on Arthur's little sister D.W. Trained at the respected Cleveland Art Institute, Brown has created over 100 picture books for children in addition to his best-selling series. There are over 50 licensees producing toys, apparel, and other products based on "Arthur."

About Mainframe

Mainframe Entertainment Inc. is the industry leader in computer generated (CG) animation for television and direct-to-video/DVD family entertainment. Mainframe has produced over 250 half hours of CG animated television as well as six CG animated direct-to-video/DVD feature films and two one-hour CG animated television specials. Mainframe's CG animation expertise is also being used in the production of theatrical feature films, interactive games and commercials. Established in 1993, Mainframe continues to grow its library of proprietary productions, and has received many prestigious awards for its work on such international brands as "Barbie", "Hot Wheels", "Spider-Man", "Casper" and "Popeye". The Company is recognized as a CG animation pioneer having developed the groundbreaking internationally distributed television series "ReBoot". Mainframe clients include Sony, Mattel, Lions Gate Home Entertainment, Electronic Arts (Canada) and MTV. Mainframe's majority shareholder, IDT Corporation, is a NYSE-listed multinational telecommunications and entertainment company.

About Lions Gate Home Entertainment

Lions Gate Entertainment is the leading diversified independent producer and distributor of motion pictures, television programming, home entertainment, family entertainment and video-on-demand content, and its prestigious and prolific library of 8000+ titles is the largest in the indie world. The Lions Gate brand name is synonymous with original, daring, quality entertainment in markets around the globe.

About RichCrest Animation, Inc.:

In addition to "Arthur's Missing Pal," RichCrest recently completed production on five direct-to-video productions for Nest Entertainment and is currently in CGI production on American Greetings "The Get Along Gang." RichCrest is committed to theatrical releases and is in development on two CGI features, Automation and E-Troopers using the latest CGI technology.

About IDT Entertainment Sales

IDT Entertainment Sales is responsible for the worldwide distribution of content from IDT Entertainment companies, as well as third-party producers. IDT Entertainment, a division of IDT Corporation, is a vertically integrated entertainment concern that develops, produces and distributes proprietary and licensed entertainment content, with a particular focus on high-quality animation. More information on IDTeS can be found at

About Marc Brown Studios

Marc Brown Studios is an Emmy and Peabody Award winning children's multimedia company committed to educating children and families through entertainment for over 25 years. Arthur, the cornerstone of the MBS catalog, is enjoyed and respected by families in more than 60 countries throughout the world.

About WGBH Boston

WGBH Boston is America's preeminent public broadcasting producer, the source of fully one-third of PBS's prime-time lineup, along with some of public television's best-known lifestyle shows and children's programs: Arthur (produced with Cookie Jar Entertainment Inc.), Between the Lions, Postcards from Buster, and ZOOM. Under the leadership of Vice President Brigid Sullivan, the WGBH children's lineup leads the field in educational multimedia (including the Web, broadband, and interactive television) and in technologies and services that make media accessible to people with disabilities. WGBH's current children's series have been recognized with some of the world's most prestigious awards, including eleven Emmys, the George Foster Peabody award, three Prix Jeunesse awards, a BAFTA, and more than a dozen Parents' Choice awards. For more information, visit

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