SOURCE: EmbroidMe


September 22, 2011 10:55 ET

A Mainstay of the EmbroidMe Catalog Is a Hot-Again Trend in Customized Promotional Products

WEST PALM BEACH, FL--(Marketwire - Sep 22, 2011) - As of September 1, shoppers in Santa Monica, CA, are no longer offered plastic bags for their purchases. Plus, they are charged an additional ten cents for every paper bag they request. There's a new rush on in California, it's the reusable bag rush, and it could equal a gold mine of good impressions to savvy businesses that are prepared to fulfill the coming demand.

EmbroidMe recognizes the extent to which this new law can benefit an organization that takes advantage of this here-to-stay trend with customized promotional products. As more cities and states adopt plastic bag bans, a business that fulfills the need for reusable bags will be in a win-win situation. Not only will they be seen as environmentally friendly, the business that supplies a customized reusable bag will also fill a high demand, all while promoting the brand.

This conservational measure is a fact of life to consumers abroad, where disposable bags have been banned for quite some time. It is not a matter of if more communities will adopt the policy, but rather when. EmbroidMe identifies this as yet another opportunity that organizations can take full advantage of using customized promotional products to fill client needs with a useful item. Since everybody in America has to shop at some point, why not make a good impression and simplify the process for everyday chores?

Think outside the plastic bag with customized promotional products such as insulated lunch carrying bags. EmbroidMe offers a wide selection including totes and bags that come in an endless variety of colors, sizes and shapes, and materials including organic earth-friendly ones.

"As more people are embracing the move toward reusable and sustainable products, anything offered to make the switch easier will be greatly appreciated. Companies can leverage this to their advantage by providing the right customized promotional products, at the right time," said Christine Marion, director of retail operations for EmbroidMe.

About EmbroidMe

With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as promotional products and gifts to the business community. To locate the nearest store, visit:

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