SOURCE: BroadSoft, Inc.

February 13, 2007 06:00 ET

Mainstream Digital Chooses the BroadSoft Platform to Provide Next Generation Fixed-Mobile Voice Services to SMEs in Europe

Converged VoIP Solution to Be Available to Other Service Providers Under a White-Label Offering

BARCELONA, SPAIN -- (MARKET WIRE) -- February 13, 2007 -- 3GSM World Congress -- BroadSoft, Inc., a leading provider of VoIP application software, announced today that Mainstream Digital Ltd., a UK-based service provider and MVNO in association with British Telecom, has selected the BroadWorks® VoIP application platform to deliver a suite of fixed and mobile VoIP services directly to small and medium enterprises in the United Kingdom and Europe. Mainstream Digital will also provide a white-label VoIP solution to allow small service providers to quickly launch VoIP services.

Mainstream Digital's VoIP service removes the need for a costly PBX by offering SMEs a single communications solution with the same functionality as a PBX. Using the BroadWorks platform and the BroadWorks Assistant-Mobile application, Mainstream Digital enables SMEs to extend services over multiple sites via standard IP handsets, softphones and E-series Nokia smartphones. Also included in its VoIP offering is Business Trunking (IP Trunking) services, which allow businesses to retain their existing PBX by overlaying new hosted voice applications on top, thereby increasing the lifetime of SMEs' original PBX investment.

Mainstream Digital will offer the service directly to its own customers as well as allow other service providers and resellers to white label the service offering. For many small UK resellers and service providers, the overhead involved in deploying their own VoIP services platform can be prohibitive. Mainstream Digital's white-label offer will enable other service providers to quickly, reliably and cost-effectively rollout VoIP services for their enterprise customers. The white-label service includes an easy-to-use desktop toolbar for complete "click-to-dial" and "follow-me" functionality.

"Almost every enterprise in the UK has a PBX that will be coming to the end of its life in the next few years. Now that hosted services can accommodate mobile phones as well as IP handsets, we have reached the level where the business case easily exceeds that of the PBX. There has never been a better time to offer these services," said Ian Medlock, Mainstream Digital's managing director. "We are pleased to be working with BroadSoft to introduce a range of new services that will dramatically affect how businesses communicate."

"We are now beginning to witness a take-off of hosted and mobile VoIP services in the European market. The ghost of centrex is being put to bed as the advantages of IP technology are being fully appreciated by the operator community and the end-user alike," said Mike Wilkinson, European marketing director for BroadSoft. "As voice revenues drop, service providers are beginning to realise that there is a multi-million pound market that the PBX players had to themselves into which they can now sell more feature-rich and economical replacement services. Mainstream Digital is a key partner for us in the UK, and we expect to be working with them in the future to continue to bring new fixed and mobile applications to small and large enterprises."

ABOUT THE BROADWORKS PLATFORM

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

The BroadWorks® Assistant - Mobile application is a carrier class, lightweight mobile application for everyday users of Nokia Eseries handsets

ABOUT MAINSTREAM DIGITAL

Mainstream Digital specialises in the supply of high-quality voice, digital, mobile and internet services, in association with BT, Europe's top convergence provider. Mainstream Digital is at the forefront of the industry, producing innovative Hosted IP Telephony solutions created specifically for the European Reseller Channel. It offers an exclusive 'business only' managed data network, and business-specific applications such as call center, video and audio conferencing, presence awareness, consolidated billing and free network stats to reduce cost and improve efficiency. Their platform provides carrier grade services with full enterprise telephony features allowing partners to enter this rapidly-growing market, secure new business and provide customers with advanced, feature-rich telephony services. Further information is available at www.msdigital.com.

ABOUT BROADSOFT

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

Contact Information

  • For further information contact:
    BroadSoft
    Francis Hopkins
    +1 (240) 364-5375
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    AxiCom (for BroadSoft)
    Oliver Chapman
    +44 20 8392 4061
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