SOURCE: BroadSoft, Inc.

June 12, 2007 10:45 ET

Mainstream Digital Expands Offerings to SMEs and Enterprises With BroadSoft-Based Call Centre and Business Trunking Solutions

Innovative Operator Upgrades Services Portfolio for the UK Market

STOCKHOLM, SWEDEN--(Marketwire - June 12, 2007) - VON Europe 2007 -- BroadSoft Inc., a leading provider of VoIP application software, announced today that Mainstream Digital Ltd., a UK-based carrier-grade service provider, has expanded its service offerings to SMEs and large enterprises in the UK by adding BroadSoft's BroadWorks® Call Centre and Business Trunking solutions to its services portfolio.

Mainstream Digital's VoIP services remove the need for a costly PBX by offering SMEs, a single communications solution with advanced calling features and often superior voice quality to a PBX. Using BroadSoft's BroadWorks voice over IP (VoIP) platform and the BroadWorks Assistant-Mobile application, Mainstream Digital's current offering enables SMEs to extend services over multiple sites via standard IP handsets, softphones and E-series Nokia smartphones.

With the addition of the BroadWorks Call Centre, Mainstream Digital can offer businesses an integrated, full-featured solution for managing customer contacts and interactions with all the benefits of the BroadWorks advanced voice and multimedia applications. BroadWorks Call Centre enables businesses of any size to build a comprehensive, feature-rich call center anywhere in the world -- without hardware, software, or upfront capital expenditures.

With BroadWorks Business Trunking, Mainstream Digital can deliver the benefits of IP without requiring the end-user to completely transition to a fully hosted solution. BroadWorks Business Trunking connects a business' existing legacy premise equipment, such as an IP PBX, PBX or Key Telephone System, to Mainstream Digital's services over any form of IP connectivity. Over time, the customer can upgrade functionality from its legacy PBX to the network. This saves the customer capital and operational expenditures associated with upgrading boxes.

"We are extremely pleased with our relationship with BroadSoft," said Ian Medlock, Mainstream Digital's managing director. "The market need for the BroadWorks Call Centre and Business Trunking solutions is booming right in the UK. SMEs and big enterprises want superior, scalable communications services that span across multiple office locations, so we have upgraded our retail and white-label service portfolios to meet the demand."

"Mainstream Digital is moving quickly to seize lucrative opportunities in the UK telecoms market," said Mike Wilkinson, director of Marketing for BroadSoft in Europe. "Mainstream Digital understands that it can realise revenues immediately by offering Business Trunking today, and migrate trunking customers to its fully hosted VoIP solution later. By offering BroadWorks Call Centre, Mainstream Digital will empower its customers to set up call centres anywhere in the UK or across Europe quickly and with minimal expense."

ABOUT MAINSTREAM DIGITAL

Mainstream Digital specialises in the supply of high-quality voice, digital, mobile and internet services, in association with BT, Europe's top convergence provider. Mainstream Digital is at the forefront of the industry, producing innovative Hosted IP Telephony solutions created specifically for the European Reseller Channel. It offers an exclusive 'business only' managed data network, and business-specific applications such as call center, video and audio conferencing, presence awareness, consolidated billing and free network stats to reduce cost and improve efficiency. Their platform provides carrier grade services with full enterprise telephony features allowing partners to enter this rapidly-growing market, secure new business and provide customers with advanced, feature-rich telephony services. Further information is available at www.msdigital.com.

ABOUT THE BROADWORKS PLATFORM

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

ABOUT BROADSOFT®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

Contact Information

  • For further information contact:
    BroadSoft
    Francis Hopkins
    +1 (240) 364-5375
    Email Contact

    AxiCom (for BroadSoft)
    Nicola Garvin
    +44 20 8392 4067
    Email Contact