SOURCE: MaintenanceNet


February 12, 2015 14:01 ET

MaintenanceNet, Inc. Opens Registration for Complimentary Webinar on Growing Customer Lifetime Value With Best-in-Class Data Management

Data Intelligence and Service Renewal Automation Expert Offers Proven Strategies for Transacting Against ETL Data to Increase Service Revenue, Optimize Customer Value and Build Brand Trust

CARLSBAD, CA--(Marketwired - Feb 12, 2015) - MaintenanceNet, Inc., the leading provider of service revenue generation solutions, today announced that registration is now available for a complimentary new webinar titled "Growing Customer Lifetime Value with Best-in-Class Data Management Practices." Designed to empower sales leaders and top-level executives with strategies for improving brand loyalty and increasing service revenue, the live webinar will be held on February 26 at 10:00 a.m. PST.

The premise behind the webinar is that poor data management practices are keeping many organizations from reaching their full potential, causing them to miss out on significant revenue in the form of service renewals as well as product up-sell and cross-sell opportunities.

"Outdated or inaccurate customer data creates a disconnect between the ongoing revenue opportunities presented by an installed base and an organization's ability to capitalize on those opportunities. It can also result in loss of brand trust as businesses misfire when it comes to communicating with their customers at key points in the relationship lifecycle," said Kelly Crothers, vice president of global marketing, MaintenanceNet, Inc. "The solution is to optimize data management processes, and for many organizations, sales leaders must take ownership of this responsibility."

The practice of Extract, Transform and Load (ETL) offers a proven approach to unifying disparate data assets to glean actionable sales intelligence. Using this intelligence, businesses can fuel automated recurring sales practices with customers and, ultimately, improve business outcomes. With the right ETL approach, relevant data from various repositories across an organization and its supply chain are aggregated into one, centralized system for the purpose of transacting against that data.

The webinar will cover sound ETL and data management practices designed to grow customer lifetime value. Key takeaways will include:

  • How to build a business case for an ETL and data management strategy
  • Tools, tips and trends in implementing best-in-class data management practices
  • New, predictable revenue and selling motions that are attainable with clean customer data

To register or obtain more information on the webinar, click here.

For more information on MaintenanceNet and its complete line of product and service annuity solutions, visit, or follow MaintenanceNet on Facebook, Google+, LinkedIn and Twitter.

About MaintenanceNet
MaintenanceNet empowers the world's leading manufacturers and their channel partners to expand the scope and success of their service sales initiatives. The company has delivered billions of dollars in service revenue to the businesses it serves, while also dramatically improving customer retention. What sets MaintenanceNet apart is its proficiency in turning incomplete or inaccurate customer data into actionable business intelligence to drive ongoing revenue and profits across product and service lifecycles. MaintenanceNet's ServiceExchange® Service Revenue Generation Platform and AutoQuote™ Campaign Engine apply extreme automation to expedite sales processes, create successful business outcomes and provide a channel-friendly approach to service quoting, ordering and renewing. For more information, visit or call 866-699-7212.

MaintenanceNet is a registered trademark of MaintenanceNet Incorporated.

Contact Information

  • Contact:
    Kelly Crothers
    MaintenanceNet, Inc.
    Email Contact

    Paula Johns
    MaintenanceNet Public Relations
    Email Contact