SOURCE: MaintenanceNet, Inc.

March 19, 2008 11:00 ET

MaintenanceNet Offers Guidelines for Leveraging Data Analytics to Improve Product and Service Revenues

New, Free-of-Charge White Paper Provides Successful Strategies for Marketing Products and Services to Existing Customers

CARLSBAD, CA--(Marketwire - March 19, 2008) - MaintenanceNet, Inc., the leading provider of warranty and maintenance contract management services, has introduced new guidelines and best-practice strategies for leveraging data analytics to improve product and service revenues while effectively re-engaging with existing customers. Targeted at technology manufacturers and their channel partners, the information is detailed in a new white paper entitled, "The Power of Data Analytics," which is now available at no charge on the MaintenanceNet web site, http://www.maintenancenet.com/pages/company/landingpages/data-analytics-landing.html.

According to Scott Herron, CEO of MaintenanceNet, reduced product margins are placing added pressure on companies to sell more services. "Yet when it comes to service sales, the greatest challenge that manufacturers face is not improving the quality of their service offerings, but improving the quality of the business intelligence used to effectively reach customers in order to sell those service offerings," said Herron. "The reality is that most organizations lack the data analytics to effectively renew expiring service contracts, sell extended warranties, refresh technology, and simply stay on top of customers' service needs."

In the white paper, MaintenanceNet addresses all of these challenges, with recommendations for acquiring powerful business intelligence that fuels technology manufacturers' efforts to grow their service annuity businesses year after year. Data analytics surrounding the warranty and service contract management process enable companies to reach out to their end customers to "register, renew and refresh" -- in other words, to interact at strategic lifecycle points. These interaction points include the initial point of sale; at product registration; in the post-sales phase when customer changes occur; when warranties expire and service contracts are up for renewal; and when technology refresh makes sense.

"The impact of such intelligence-based interactions can be dramatic," said Herron. "In fact, armed with the business intelligence they need, manufacturers are capable of achieving annual service sales growth of as much as 80-100 percent."

MaintenanceNet's proven data mining and analytics techniques, combined with Service360™, its software as a service (SaaS)-based platform, provide a comprehensive, lifecycle approach to marketing, selling and managing services. The MaintenanceNet method places manufacturers in a position to effectively re-engage with existing customers to create new sales opportunities, which in turn, translates into increased revenues.

About MaintenanceNet

MaintenanceNet is the leading provider of warranty and contract management services. The company's technology platform provides proven increases in overall profitability and revenue for manufacturers. MaintenanceNet's channel-friendly solutions automate and improve underlying data integrity, resulting in reliable customer information for registering and renewing service contracts. Using its online, interactive SaaS platform, MaintenanceNet provides the entire supply chain with a 360-degree view of their warranty and service contracts. The world's largest technology leaders turn to MaintenanceNet to achieve greater success in their service businesses. For more information, please visit www.maintenancenet.com or call 866-699-7212.

MaintenanceNet is a registered trademark of MaintenanceNet Incorporated.

Contact Information

  • Contact:
    Kelly Crothers
    MaintenanceNet, Inc.
    +1.760.496.7575
    Email Contact

    Paula Johns
    Paula Johns Communications
    +1.760.487.1799
    Email Contact