SOURCE: MaintenanceNet


June 02, 2015 14:15 ET

MaintenanceNet VP of Global Marketing Kelly Crothers Named to 2015 CRN Women of the Channel List

Service Revenue Generation Executive Recognized for IT Channel Influence and Dedication

CARLSBAD, CA--(Marketwired - June 02, 2015) - MaintenanceNet, Inc., the leading provider of service revenue generation (SRG) solutions, today announced that Vice President of Global Marketing Kelly Crothers has been named to The Channel Company's prestigious 2015 CRN® Women of the Channel list. The annual program honors outstanding female executives across vendor channel organizations, distributors and solution providers, along with other women prominently involved in the IT channel ecosystem.

This year's Women of the Channel were carefully reviewed and selected by the editors of CRN based on their accomplishments and the influence they wield over the technology channel.

"These executives have made a lasting mark on the industry, expanding the breadth of influence in the technology channel," said Robert Faletra, CEO, The Channel Company. "We congratulate the Women of the Channel, and celebrate their innovative contributions and commitment to the IT channel community."

Crothers was part of the MaintenanceNet executive team that pioneered the first cloud-enabled SRG solution in the IT channel, with a focus on simplifying and expediting service sales growth for technology manufacturers in collaboration with their distributors and resellers worldwide. In 2014, she led the global marketing launch of the ServiceExchange platform, the company's biggest and most transformative product release to date. ServiceExchange creates successful business outcomes for the value chain in more than 147 countries globally through a data-driven approach to service quoting, ordering and renewing.

"Kelly has been a true advocate for channel partner growth and success for the past 10 years, helping organizations around the world understand that the sales landscape is changing, and that data can make all the difference between a good service revenue initiative and a phenomenal one," said Shayne Skaff, President, MaintenanceNet. "We're very proud of her accomplishments in the IT channel and we thank CRN for this well-deserved recognition."

The Women of the Channel honorees are featured in the June issue of CRN, and online at Crothers' Women of the Channel profile is also available online here.

About The Channel Company
The Channel Company, with established brands including CRN®, XChange® Events, IPED® and SharedVue®, is the channel community's trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

About MaintenanceNet
MaintenanceNet empowers the world's leading manufacturers and their channel partners to expand the scope and success of their service sales initiatives. The company has delivered billions of dollars in service revenue to the businesses it serves, while also dramatically improving customer retention. What sets MaintenanceNet apart is its proficiency in aggregating and turning incomplete or inaccurate customer data into actionable business intelligence to drive ongoing revenue and profits across product and service lifecycles. MaintenanceNet's ServiceExchange® Service Revenue Generation Platform and AutoQuote™ Campaign Engine apply extreme automation to expedite sales processes, create successful business outcomes and provide a channel-friendly approach to service quoting, ordering and renewing. For more information, visit or call 866-699-7212.

MaintenanceNet is a registered trademark of MaintenanceNet Incorporated.

Contact Information

  • Contact:
    Kelly Crothers
    MaintenanceNet, Inc.
    Email contact

    Paula Johns
    MaintenanceNet Public Relations
    Email contact

    Kim Sparks
    The Channel Company
    Email contact