May 25, 2005 11:11 ET

Maison des Futailles Creates an Important Canadian Alliance With VinVino Wine Merchants and Barrique Wine Imports for the Importation and Distribution of Wine and Spirits

MONTREAL, QUEBEC--(CCNMatthews - May 25, 2005) -

Mondia Alliance enters the international marketplace

Maison des Futailles, its division Arvin, join VinVino Wine Merchants and Barrique Wine Imports in announcing today a cooperative agreement resulting in the creation of Mondia Alliance. This new alliance for the sales and marketing of wines and spirits will ensure visibility for local and international producers and suppliers in the two largest Canadian markets Quebec and Ontario. Mondia Alliance intends to offer national coverage in the medium term.

The strategic alliance of resources and know-how of these companies will allow Mondia Alliance to position itself to become a leader in the field of Canadian representation agencies. International suppliers can henceforth count on Mondia Alliance to ensure the importation of their products towards SAQ and LCBO networks.

"For MDF and Arvin, Mondia Alliance represents a new way of working within the international marketplace. Mondia Alliance is an innovative concept which will allow our companies to present a common front in international negotiations. We'll be able to offer a greater selection of products to Canadian consumers," claims Roland Prud'homme, President and Chief Executive Officer of Maison des Futailles.

For their part, VinVino Wine Merchants and Barrique Wine Imports intend to use this new entity to the benefit of their international clientele. As John Turco, President of VinVino Wine Merchants explains, "this alliance allows us to offer our clients an immediate, turn-key access to the two largest markets in Canada, which is truly a distinct advantage." Frank J. Romantini, President of Barrique Wine Imports adds, "Mondia Alliance gives us the capability to serve the needs of our existing client base while allowing us to begin sourcing suppliers that require national coverage."

Mondia Alliance will attend Vinexpo, to be held at Bordeaux, France, from June 19th to 23rd 2005. This exhibition, a key event for major international operators in the wine and spirits sector, will allow Mondia Alliance to position itself on the international scene and develop partnerships which will see the introduction of new producers to the Canadian market.

About Maison des Futailles and Selection Arvin

Maison des Futailles is a Canadian company with North American reach in the business of the trade, viticulture, viniculture, production, packaging and marketing of wines and spirits. Maison des Futailles is also the owner of Maison Arvin, an agency that promotes high-end wines and spirits. With its head-office in Montreal, the company offers an array of some 250 wines and spirits and has annual revenues of CA$86 million.

About VinVino Wine Merchants and Barrique Wine Imports

Established in the early 1990's, VinVino Wine Merchants and Barrique Wine Imports have developed a loyal client base in the Ontario market. With a commitment to service and quality, the agencies maintain a diverse and well established portfolio. To date, the agencies represent over 36 listed products through the LCBO with a multitude of wines available through Vintages. In addition, the agencies offer one of the largest selection of wines through the Specialty Services program.

Featured suppliers of Maison des Futailles and Selection Arvin:

Settler's Cove, Australia
Vodka Kamouraska, Quebec
Sortilege, produit du terroir, Quebec
Pomme de Glace, produit du terroir, Quebec
Domaine, Joh. Jos. Prum, Germany
Maison de Porto, Ramos Pinto, Portugal
Champagne Pol Roger, France
Maison Francis Ford Coppola, United-States

Featured suppliers of VinVino Wine Merchants:

Casa Vinicola G. Cesari, Veneto, Italy
Taylor Wines (Wakefield), Clare Valley, Australia
Peroni (Nastro Azzuro), Italy

Featured suppliers of Barrique Wine Imports:

J.Lohr Winery, Paso Robles, California
Rosenblum Cellars, California
Farnese Wines, Abruzzi, Italy
Bersano, Piemonte, Italy
Domaine Pierre Sparr, Alsace, France
Wines of Nicolas Catena, Mendoza, Argentina
J. Bouchon, Chile

Contact Information

  • AGC Communications
    Michelle Sullivan
    (514) 849-7000 ext 222
    Mobile : (514) 916-7006
    AGC Communications
    Ahmed Galipeau
    (514) 849-7000 ext 226
    Mobile : (514) 349-7001