SOURCE: PowerDirect

December 18, 2006 11:50 ET

Major Advertisers Choose PowerDirect Doorhangers as Hot, New Alternative Media

PowerDirect Sees Major Growth in 2006

NEWPORT BEACH, CA -- (MARKET WIRE) -- December 18, 2006 -- "Doorhanger advertising grew at a tremendous pace in 2006. We're rapidly becoming the hottest new direct marketing alternative out there," PowerDirect CEO & Founder, Bill Borneman, announced today in a year-end report to employees. Borneman's vision to reinvent doorhanger advertising, once an unappealing and unreliable advertising vehicle, has taken hold with top agencies and Fortune 500 companies alike. PowerDirect today cites repeat clients such as retailers Best Buy, Old Navy, and Home Depot, and major agencies Grey Direct, ID Media and Wunderman. Opened for business barely five years ago, the young California agency has virtually doubled its growth each year, moving in 2006 to top $20M in revenues.

"Our concept was to create a totally new, high quality doorhanger that was distributed reliably and targeted using the most sophisticated pre- and post-campaign analytics," Borneman says. Sparked by the trend away from mass marketing and direct mail, PowerDirect was the first to package everything needed for a doorhanger advertising campaign -- high-quality printing of a super jumbo doorhanger; state-of-the-art demographic profiling, mapping and post-analysis; national distribution, real-time GPS tracking and on-site auditing.

"Today's marketer wants to reach a very specific demographic and to measure ROI more accurately than was possible in the past with traditional mass media. Our doorhangers meet those goals," Borneman says, "and because they satisfy today's more demanding marketing needs -- ROI, ROI, ROI -- PowerDirect is growing like gangbusters.

"We set out determined to move the doorhanger from a 'small-fry' media vehicle to a higher, more prominent level in the marketing mix," he explains. "Our growth shows that marketers from both Fortune 500 companies and Madison Avenue see that the doorhanger can be a bold, attention-grabber, and, in most instances, the most cost-effective target marketing tool. I attribute our growth not only to new clients on board but also to continued demand from our existing client base."

About PowerDirect

Southern California-based PowerDirect transformed the traditional doorhanger into a sophisticated, cost-effective direct marketing tool. Today, PowerDirect offers a unique all-inclusive doorhanger advertising package, which includes 1) high-quality printing of a super-jumbo doorhanger, 2) national distribution with real-time GPS tracking plus on-site auditing, and 3) sophisticated pre- and post-campaign analytics. This unique package delivers strong response and conversion rates plus exceptional brand recall capability. PowerDirect was founded by entrepreneur Bill Borneman in 2001. PowerDirect clients include among others: top advertising agencies Wunderman, Carat, Grey, FCB, DDB and Draft, and major advertisers: Best Buy, Comcast, U.S. Cellular, Old Navy, Home Depot, Macys, and Qwest.

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