December 06, 2007 14:10 ET

Major Expansion News: ARTA MEDICARE™, Orange County's Innovative Boutique MA-PD Plan, Launches 2008 Plans for Medicare and Medicare/Medi-Cal Beneficiaries

IRVINE, CA--(Marketwire - December 6, 2007) - ARTA MEDICAREHealthplan, Inc., Orange County's only physician-owned Medicare Advantage Prescription Drug (MA-PD) plan, today announced the 2008 Open Enrollment Period for its two plans for Medicare beneficiaries in Orange County. Arta Gold is a health plan designed to offer greater care with little or no out-of-pocket expenditures for people with Medicare only while Arta Select provides comprehensive medical and prescription drug benefits with low or no cost to those with Medicare and Medi-Cal. Those who wish to change their service plan need to respond immediately, since this is the only time Medicare beneficiaries can change their plan -- before being "locked in" for another year.

Since 1995, ARTA and its family of companies have served Orange County's culturally and linguistically diverse residents' healthcare needs through its Independent Physician Association (IPA). Founded by Baruch Fogel, M.D. in 2006, ARTA MEDICARE HEALTHPLAN's programs are driven by its strong provider base: Over 800 doctors and 15 hospitals are part of the Orange County network, all committed to providing personalized care and attention to those they serve.

CEO Dr. Fogel states, "We are the only physician-owned Medicare health plan serving Orange County. Our goal is simple, our mission is clear: Put healthcare decisions back in the hands of the doctor and the patient and do it with a personal touch."

With this strong base of physicians, ARTA MEDICARE has customized its two plans to offer beneficiaries more extensive medical and prescription drug benefits. Arta Gold, a Medicare Advantage Prescription Drug (MA-PD) plan, has no monthly premium, no Part D deductible and no copayments for many basic healthcare services -- including primary care doctor visits, annual routine physicals, preventive screenings, generic prescription medications and more. The Arta Gold plan also includes dental and vision coverage with no additional premium.

Arta Select, a plan for people with both Medicare and Medi-Cal, offers a full range of healthcare services at virtually no out-of-pocket cost to members, including transportation services and in conjunction with Walgreens, a monthly Arta/Walgreens Wellness Benefit Program.

"With our experience as a physician network for the past twelve years contracting with healthcare plans, we realized the Medicare/Medi-Cal market was not being served adequately. We also knew we could fill that need better than third party intermediaries by eliminating the corporate overhead piece while providing more personalized customer service."

Karri Rodgers, executive director of ARTA MEDICARE, adds, "We strive to be a boutique healthcare plan, more accessible and personal than the large, national players. That works to our enrollees' benefit in that we can offer more personal attention and design our benefits for the community we serve. Our healthcare consultants help new members navigate through the confusion Medicare brings and staff answer the phones live when a member calls -- virtually unheard of in today's market."

ARTA MEDICARE HEALTH PLAN began open enrollment for 2008 to Orange County beneficiaries on November 15. Based on CMS mandates, enrollment will remain open through early 2008.

For more information about Arta Gold and Arta Select health plans, please contact Customer Service at 1-866-844-2170, Monday through Friday, 8 a.m. - 8 p.m. or go to:

Contact Information

  • For More Information Please Contact:
    Deanna Weatherly
    Marketing Director
    Call: 949 260-6582
    e-mail: Email Contact