SDL
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SDL

January 11, 2011 06:48 ET

Major Global Brands Confirm Global Information Management as Key to Success

Five videos including top brands state the importance of Global Information Management in engaging with customers around the world

MAIDENHEAD, UNITED KINGDOM--(Marketwire - Jan. 11, 2011) -

Editor's Note: There is also a photo and video associated with this press release.

SDL, (LSE:SDL) the leading provider of Global Information Management solutions, has released video case studies that confirm the importance of Global Information Management for top global brands today. In these videos, top brands – HP, LG, Mandarin Oriental Hotels and Informatica – illustrate how Global Information Management has contributed to their business success.

In the videos, the companies refer to the strategy as fundamental in ensuring proper communications with their customers, improving their experience with their products and providing a consistent brand experience, no matter where their customers are in the world. For companies such as these, a strategy that ensures consistent communication across multiple languages and channels of customer engagement such as the Web, mobile devices, technical documentation and after sales support - is fundamental to business success. In addition, the capability to launch products simultaneously in multiple markets increases their agility and helps them to get the most out of their product's lifecycle.

Global Information Management helps companies engage with their customers throughout the customer journey – from brand awareness, to sales and after-sales support – and across languages, cultures and channels. Watch the videos now

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About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey –from brand awareness, to sales and after-sales support– and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points. 

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit www.sdl.com.

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