March 26, 2007 16:11 ET

Major League Baseball Properties, Major League Baseball Advanced Media, DHL Announce Multi-Year Sponsorship Extension

DHL Becomes Title Sponsor of Major League Baseball All-Star FanFest Through 2010

PLANTATION, FL -- (MARKET WIRE) -- March 26, 2007 -- Major League Baseball Properties, Major League Baseball Advanced Media and DHL, the world's leading express delivery and logistics company, today announced a new sponsorship agreement that extends DHL's business partnership with Major League Baseball Properties and Major League Baseball Advanced Media through the 2010 season. The agreement includes exclusive category rights as the "Official Express Delivery and Logistics Provider of Major League Baseball and" and a new and exciting element, the title sponsorship of Major League Baseball All-Star FanFest, the interactive baseball theme park that is the cornerstone of Major League Baseball All-Star Week.

DHL All-Star FanFest, as it will be known, is the largest baseball fan event in the world. It will be held this year on July 6-10 at the Moscone West Convention Center in San Francisco. The event, which attracts between 85,000 and 100,000 annually, gives fans of all ages a once-in-a-lifetime opportunity to fully explore and experience the world of baseball. Visitors to DHL All-Star FanFest will be able to enjoy the non-stop action of more than 40 baseball-themed attractions, including virtual batting cages, autograph sessions with players and Major League legends, and the largest exhibit of historic memorabilia, which will feature items on loan from the National Baseball Hall of Fame & Museum.

"Major League Baseball is proud of our growing relationship with DHL, who in just two years time has demonstrated itself to be a creative and valuable business partner," said Tim Brosnan, Executive Vice President, Business, Major League Baseball. "The extension and expansion of our partnership with DHL, which now includes entitlement to All-Star FanFest, reflects the strength we both see in this event and the platform it provides to demonstrate our shared commitment to serving baseball fans."

"The passion of baseball fans is inspiring, much like the dedication that our employees exhibit each and every day in serving our customers. That is one reason why our partnership with Major League Baseball is a great fit," said Karen Jones, Senior Vice President for Marketing and Communications, DHL. "We are looking forward to a tremendous season and an exciting time at DHL All-Star FanFest in San Francisco. It will be a great experience for fans."

DHL's support of All-Star FanFest will extend to the show floor in a number of significant, fan-friendly ways. In keeping with DHL's commitment to providing a superior customer experience, fans entering All-Star FanFest will be greeted by a newly designed Customer Service Center. DHL's Shipping Zone will be available to all fans who wish to ship souvenirs and memorabilia from DHL All-Star FanFest. Major League Baseball and DHL are also introducing a DHL Express Lane at select feature attractions with the ability for visitors to have an enhanced experience.

In an extension of the successful 2006 promotion "DHL Presents Major League Baseball Hometown Heroes," MLB and DHL will unveil a new section of the popular FanFest Hometown Heroes exhibit, which showcases Hometown Heroes within each All-Star host city.

DHL continues to be the presenting sponsor of two officially sanctioned Major League Baseball Awards: "DHL Presents the Major League Baseball Delivery Man of the Month" and "DHL Presents the Major League Baseball Delivery Man of the Year." The awards, which will be featured and tracked on throughout the season, recognize the most outstanding performance by a relief pitcher. Mariano Rivera of the New York Yankees has been named the recipient of the "DHL Presents the Major League Baseball Delivery Man of the Year Award" for two consecutive years.

As part of the overall agreement, DHL will continue to make significant media commitments to national MLB television rightsholders. DHL is also an official sponsor of seven Major League Clubs: Atlanta Braves, Boston Red Sox, Chicago White Sox, Cleveland Indians, Los Angeles Dodgers, New York Mets, and San Francisco Giants, host of the 78th Major League Baseball All-Star Game this July, as well as the National Baseball Hall of Fame and Museum.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rightsholders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to

About DHL

At DHL, Customer Service is back in shipping. Our mission is to provide the most flexible, personable and enjoyable experience in the shipping industry for our customers. DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport and logistics solutions, combined with worldwide coverage and an in-depth understanding of local markets. Over 285,000 employees are dedicated to providing fast and reliable services that exceed customers' expectations. Founded in San Francisco in 1969, DHL's international network links more than 220 countries and territories worldwide. For more information on DHL, please visit

Contact Information

  • Contact:
    Susan Goodenow
    Kerry Kielar
    Major League Baseball
    (212) 931-7878

    Jonathan Baker
    (954) 888-7114