SOURCE: Tremor Media

Tremor Media

October 28, 2009 11:35 ET

Major Media Companies Join Tremor Media's In-Stream Video Network, Extending the Reach of the World's Largest Video Ad Network

Tremor Media Achieves Top Ranking Among Video Ad Networks in comScore's Top 100 Video Properties Report Based on Actual Reach

NEW YORK, NY--(Marketwire - October 28, 2009) - Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform to over 1,000 websites, today announced that the web properties of A&E Television Networks, Hachette Filipacchi US, Thompson Reuters, and SBTV have joined its in-stream ad network. These premium publishers, along with more than 60 additional new sites recently added to the Acudeo platform, extend Tremor Media's position as the largest video ad network.

This month, comScore ranked Tremor Media as the largest video ad network in terms of actual reach as reflected in the Video Metrix Top 100 Video Properties (with an actual reach of 33.6 million unique video viewers), and comScore's Entertainment Category behind only YouTube, CBS Interactive, Viacom Digital, and Hulu.

In addition to reaching the top spot among video ad networks in terms of actual reach, Tremor Media ranked #1 in potential reach with 72.8 million unique video viewers, as measured by comScore's Video Ad Network Rankings.

"Our ability to achieve scale in premium content is critical to meeting our brand advertiser objectives and we are proud to partner with these marquee media companies to deliver the kind of quality content and audiences our advertisers demand," says Jason Glickman, CEO of Tremor Media. "The caliber of these publishers is a testament to the strength of our Acudeo publisher technology, and we are pleased to have them in the Tremor Media family."

"Since adopting the Acudeo platform, our ability to rapidly integrate new video ad sources has improved dramatically, " says John Cool, Vice President, Digital Media Technology, A&E Television Networks. "Acudeo has been a key technology for us to effectively monetize our inventory in very dynamic ad market."

"As a publisher of highly contextual news and information for small business owners SBTV.com (Small Business Television), our partnership with Tremor Media allows us to, using the Acudeo platform, deliver targeted and highly contextual video advertising solutions to the leading brand advertisers," says Dan Demko, President of SBTV.com.

"We are not only getting bigger, we are getting better as we constantly innovate to ensure that audiences and advertisers engage in a meaningful way," says Randy Kilgore, Chief Revenue Officer of Tremor Media. "For example, advertisers have really embraced our latest in-stream ad format called vChoice, which allows marketers to expand their creative options for online video advertising by supporting non-linear video experiences within the player."

Tremor Media (http://www.tremormedia.com) Tremor Media is the leader in online video, providing brand advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 72.9 million unique video viewers and 167.9 million unique visitors, reaching 84.7% of Internet users per month. Our innovative video ad formats, advanced targeting, and industry-leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.

In addition, Tremor Media provides publishers with a full suite of products and services to monetize streaming video and maximize ROI with full flexibility and control. Our full service solutions provide the tools for advertisers and publishers to unleash the potential of online video advertising as a powerful interactive medium.

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