SOURCE: SNAP Interactive, Inc.

November 19, 2008 09:40 ET

Major Milestone: SNAP Exceeds 15 Million Users on Facebook® Platform

NEW YORK, NY--(Marketwire - November 19, 2008) - SNAP Interactive, Inc. ("SNAP" or the "Company") (OTCBB: STVI), a leading provider of online dating applications for social networking websites, announced today that the Company's applications have just exceeded 15 million users on Facebook® Platform, the application platform of the world's 4th most heavily-trafficked site. (Source: comScore)

"We are incredibly proud that, in just over a year, we have been able to surpass 15 million total installs on Facebook Platform. This marks not only a major milestone for SNAP, but the sheer enormity of this figure also clearly points to a seismic shift in the online dating industry," stated SNAP President and CEO Clifford Lerner. "The industry is expected to grow to $1.9 billion by 2012. (Source: JupiterResearch) Traditional industry leaders are suffering from flat subscription and revenue growth, in part because users have discovered 'social dating' -- meeting people via applications on the social networks of which they are already members. The launch of developer platforms like Facebook Platform in May 2007 provided the first real way for users to do their dating within these social networks where they are already spending significant amounts of time. Dating on social networks is faster, more casual and fun, and eliminates much of the stigma historically associated with traditional online dating sites. And the proof of this is in the numbers -- our 15 million users on Facebook Platform alone already puts us right in line with some of the industry's established leaders, and we have achieved this without significant marketing expense.

"We have grown quickly and have established a user base large enough to make a SNAP association attractive to major industry players. Our attention will now gradually turn from growing our existing base to monetizing that base and exploring new opportunities for growth such as mobile dating and increasing our presence on other, more recently launched, social networking platforms with large user bases."

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About SNAP Interactive, Inc.

Incorporated in Delaware and headquartered in New York, SNAP Interactive, Inc. is a leading provider of online dating applications for social networking websites. SNAP has developed two dating applications built on Facebook® Platform which have in excess of 15 million installations, and has also launched dating applications on MySpace Developer Platform & Hi5 Developer Platform. Our applications are called 'Are You Interested,' 'Meet New People,' and 'Flirt With Me.'

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Facebook® is a registered trademark of Facebook Inc.

Forward-Looking Safe Harbor Statement:

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include product demand, market competition, delays in application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at All traffic statistics are recent averages.

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