SOURCE: StayinFront


March 15, 2010 09:19 ET

Major Poland Based Pharmaceutical Company Selects StayinFront EdgeRx -- On-Demand CRM for Life Sciences

Subsidiary of Gedeon Richter Group to Deploy Innovative SaaS Technology

LONDON--(Marketwire - March 15, 2010) - StayinFront, Inc., a leading global provider of CRM and decision-support technology, today announced that Gedeon Richter Marketing Polska (GRMP), will deploy StayinFront EdgeRx, the company's on-demand CRM solution for Life Sciences. Designed with the best-in-class pharmaceutical sales and management features, StayinFront EdgeRx also includes advanced analytic capabilities and guided decision support, offering invaluable insight into customer data.

"We needed an industry-proven solution that would be effective as a powerful CRM tool with deep analytic features, as well as a marketing platform for both our pharmaceutical sales operations. We were looking for a very robust and yet cost-effective, rapidly deployed system to support our common business processes across a sales team of over 350 representatives, and provide a targeted approach specific to our product segmentation. StayinFront EdgeRx fulfilled all those requirements and more," stated Maciej Sandecki of GRMP.

Wayne Gallaway, Managing Director of StayinFront EMEA, added, "We are pleased that Gedeon Richter has recognized our ability to quickly deploy a superior platform for performing sales and marketing initiatives across various channels, including pharmacists, general practitioners and specialists. With the addition of our Key Account Management module, Gedeon Richter also will benefit from a strategic approach to managing high-value customers. Using the advanced analytics built into our system, Gedeon Richter can analyze any data set they need and use those results to drive CRM workflow and functionality and maximize sales effectiveness."

StayinFront EdgeRx' sophisticated technology helps secure and grow product market share at the physician and hospital account levels. With unrivaled flexibility, the solution supports various field teams and helps identify and leverage key opinion leader (KOL) relationships. In addition, StayinFront can provide the entire solution -- from software to infrastructure to training and support services -- with the assurance of the backing of experts in the field of pharmaceutical CRM.

In addition to rapid deployment and integrated analytics, StayinFront EdgeRx delivers the benefits of rich functionality, automatic upgrades and solution hosting.

For more details about the latest version of the StayinFront CRM solutions or to experience an online demonstration, please visit

About Gedeon Richter Marketing Polska

Richter blends its hundred-year tradition of pharmaceutical manufacturing in Hungary with state-of-the-art technology. The Company's mission is to improve standards of healthcare by supplying modern and affordable products, and, through its business operations, to contribute to the growth of the Hungarian economy.

A key factor in the Company's success is its pool of experience and expertise, accumulated over more than a century. It was in 1901 that the Company's founder, the pharmacist Gedeon Richter, was first granted an industrial license to produce medicines. He went on to construct Hungary's first pharmaceutical manufacturing plant, which was regarded as an outstanding technological achievement in its day. Today, Richter has not only succeeded in retaining its leading position in the domestic market, but has evolved into a Central-Eastern European multinational corporation, with a growing presence in the CIS nations, the European Union and the United States of America.

Richter's distribution network is unparalleled in central and eastern Europe, extending to cover almost 100 countries in five continents around the world. The Company maintains a direct presence in 30 countries, with a total of four manufacturing sites, 30 representative offices and 14 commercial subsidiaries and wholesalers.

About StayinFront

For over 20 years, StayinFront has been a global leader in the development, delivery and support of leading CRM and decision support tools. From new products such as Edge and Web Detailing to the full suite of online and offline solutions, StayinFront's innovative technology helps increase sales force effectiveness while delivering robust performance and flexibility. On-demand or on-premise, StayinFront provides the rich functionality, fast deployment and easy to use tools that your teams need to sell more and manage better.

StayinFront has been chosen globally as a strategic partner by many of the world's top life sciences, consumer goods, financial services and business-to-business companies and StayinFront solutions have been implemented in over 65 countries in 25 languages.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit