SOURCE: Trillium Software, a division of Harte-Hanks

Trillium Software, a division of Harte-Hanks

June 14, 2016 11:45 ET

Major UK Charity, Comic Relief, Increases Fundraising Potential With Data Quality in the Cloud From Trillium Software

BOSTON, MA--(Marketwired - Jun 14, 2016) - Trillium Software, a Harte Hanks Company (NYSE: HHS) and a leading global provider of data quality solutions, and Comic Relief have entered a five-year partnership to improve the quality of Comic Relief's fundraiser data. By streamlining multiple sources to one accurate, enriched source of data, Comic Relief hopes to create a consistent and sustainable single view of its fundraisers, resulting in more participants and more funds raised in its Red Nose Day and Sport Relief events. The partnership will also automate data quality processes to prevent data degradation, free up valuable staff resources, and improve the marketing of Comic Relief's campaigns, which aim to raise awareness of poverty and social injustice in the UK and across the world through the power of entertainment.

The first stage of the partnership was a 15-day collaborative 'Rapid Data Engagement' on a sample of records from Comic Relief's dataset, followed by a data improvement exercise. This utilized Trillium Software's powerful data quality solutions (available on-premise or, as in this instance, deployed in the cloud) to analyze relationships within the data and rectify errors such as gender conflicts, duplicate records or misfielded information, whilst also creating a benchmark of data quality against which improvements can be made in the future. The exercise involved Trillium sharing their experiences with the Comic Relief Data team, advising on best-practices and helping to contextualize the value of the potential savings through:

  • Detecting and rectifying duplicate records
  • Standardizing telephone number formats
  • Improving circa 40,000 address records

This translates into an enhanced ability to understand specifically who Comic Relief's fundraisers are, where they are, what they do to support the charity and how best to reach out to them to ensure their continued and increased engagement. Comic Relief believes that through achieving this Single Customer View they will achieve a substantial increase in funding.

Additionally, the automation of the previously manual data quality processing was calculated to provide a saving of 65 full-time equivalent days -- savings that translate directly into the ability to make larger grants to the supported causes.

Yemi Okunade, Head of Data at Comic Relief, said: "This collaboration with Trillium Software has created a robust business case for us to invest in data quality, not least because we know that we can accurately thank fundraisers for their extremely valuable contribution to Comic Relief and help them raise as much money as possible. It has also helped employees at Comic Relief understand the business benefits of a best of breed data quality solution and make more informed decisions. Working with the Trillium team we were able to understand and improve the quality of our data within 90 days, which is hugely impressive. Equally, hosting this data quality solution in the cloud creates efficiencies and the flexibility to adapt rapidly for future campaigns."

David Robinson, Managing Director, EMEA at Trillium Software said: "Data underpins all Comic Relief's activity and it is an honor to be working with them to improve the performance of their campaigns. We hope that this partnership will provide the team with a data quality assessment framework to unlock the benefits of a strong, real-time SCV and bring a significant uplift in fundraising for their great work around the world."

The next stage in this partnership is for Trillium and Comic Relief to build a Single Customer View for fundraisers of Red Nose Day US before focusing on the same activity for Comic Relief's valued UK fundraisers.

About Comic Relief
Established in 1985, Comic Relief is a major UK fundraising and grant making charity which uses the power of entertainment to create long-lasting change. Its vision is a just world, free from poverty. It strives to make this vision a reality by supporting poor, disadvantaged and vulnerable people in the UK and across some of the world's poorest communities to change their own lives for the better. Discover more at: www.comicrelief.com

About Trillium Software
Trillium Software, a Harte Hanks Company, is a leading, global enterprise data quality solutions provider. We enable business and IT leaders to anticipate opportunities, uncover hidden risks and make better decisions by rapidly providing them with complete, accurate and trusted data in everything they do. Trillium's full complement of technologies and services includes global data profiling, data cleansing, enrichment, and data linking for e-business, Big Data, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States, +44 (0) 118 940 7666 in the United Kingdom, and +49 7031 714756 in Central Europe, or visit Trillium Software online at www.trilliumsoftware.com.

About Harte Hanks
Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at www.HarteHanks.com or call (800) 456-9748.

As used herein, "Harte Hanks" refers to Harte Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Trillium Software, Trillium Software System, as well as Harte Hanks' logo and name, are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.

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