Leger Marketing

Leger Marketing

October 26, 2005 02:59 ET

Majority (54%) of Ontarians Support Nuclear Power Generation

Hydro is Top Preference, but Public Supports Nuclear as Part of the Electricity Generation Mix Attention: Assignment Editor, Environment Editor, Energy Editor, News Editor, Government/Political Affairs Editor TORONTO, ONTARIO--(CCNMatthews - Oct. 26, 2005) - Leger Marketing's latest poll of Ontario illustrates how the public sees electricity generation like a recipe. Despite a clear preference for generating electricity through hydro (60%), 54% of Ontarians support nuclear power being an ingredient in the mix - and only 34% are opposed.

In the survey, 1,000 adult Ontarians were asked to state their top preference from among the four current electricity generation methods that provide the bulk of the province's electricity. Hydro (60%) emerged as the clear preference over nuclear (16%), natural gas (15%), and coal (3%). Five percent were unsure or refused to answer.

However, when respondents were then asked to indicate whether they supported or opposed the use of nuclear power for generating electricity in Ontario, 54% expressed support and only 34% were opposed. Notably, those expressing strong support (21%) outnumber those who are strongly opposed (16%). Six per cent volunteered a response of ambivalence, and another six percent were unsure or refused to answer.

The survey also reveals that managing the province's electricity system is a balancing act, as similar proportions of the population feel that environmental protection (36%), stability (32%), and keeping costs as low as possible (30%) should be the guiding principles for managing Ontario's power generation. Two percent were unsure or refused to answer.

From October 12 to 18, 2005, Leger Marketing - the Canadian representative of the Gallup International Association - conducted telephone interviews among a randomly selected, representative sample of 1,000 adult residents of Ontario. The margin of error for the total sample is +/-3.1%, 19 times out of 20. The results have been statistically weighted according to the most current Census data to ensure a representative sample.

Founded in 1986, Leger Marketing is the largest independent full-service research firm in Canada, with more than 500 employees spread over its offices in Toronto, Montreal, Edmonton, Winnipeg, Quebec City, New York City, Philadelphia, Casablanca, and Shanghai. Leger conducts quantitative and qualitative research on behalf of an extensive array of public and private sector clients on a local, national, and global scale. /For further information: Full, detailed release - with regional results - available on our website: www.legermarketing.com/ IN: ENERGY, ENVIRONMENT, POLITICS, SOCIAL

Contact Information

  • Craig Worden, Associate Vice President, Public Affairs, Leger Marketing
    Primary Phone: 416-815-0330 ext. 105
    E-mail: cworden@legermarketing.com