February 11, 2011 17:25 ET

Make 'Green' the new 'Pink' this Valentine's Day

Popular Chocolate Company Provides Free Collection program for used Chocolate Wrappers

Attention: Assignment Editor, Education Editor, Environment Editor, Lifestyle Editor, News Editor TORONTO--(Marketwire - Feb. 11, 2011) - Chocolate is a classic part of Valentine's Day. Whether from parent to child or between loving partners or just a gift between friends, everyone enjoys chocolate on February 14th. But what should environmentally concerned Canadian consumers do with all those wrappers when the holiday is over? Nestlé Canada, the maker of SMARTIES and KIT KAT, is proud to announce a pioneering initiative with TerraCycle, which will collect difficult to recycle packaging and 'upcycle' them into fun, innovative products.

The new partnership will create the first Chocolate Wrapper Brigade in Canada, a free program that will pay non-profits across Canada to help collect some of the hundreds of millions of used candy wrappers that go to landfill every year. Participants can return the wrappers free of charge to TerraCycle to be upcycled, along with packaging that is not used at the factory, into items such as tote bags, kites, backpacks and other accessories that will be readily available at major Canadian retailers. In addition, packaging that is not suitable for the above items can be used in industrial products such as floor tiles, plastic lumber, etc.

For each wrapper returned through the program, Nestlé and TerraCycle will pay two cents to a charity of the collector's choice. Since starting earlier this year, TerraCycle's Brigade Programs have collected almost 200,000 pieces of used non-recyclable packaging across Canada.

Just in time for Valentine's Day this free program is a great way to enjoy the gift of chocolate, while also being environmentally responsible and helping local communities through the contribution earned for each wrapper.

As a fun activity for Valentine's Day, TerraCycle and Nestlé have designed a unique and fun DIY project suitable for any age. The craft project will turn chocolate wrappers into a "love bracelet" that can be given to friends or family as a gift! You can get started by visiting: http://www.terracycle.ca/31?locale=en-CA. When you are done with your bracelet it can also be returned through the Chocolate Wrapper Brigade.

The Chocolate Wrapper Brigade is a fun and easy way for parents and teachers to empower youth to make a difference locally and globally while at the same time learning about the importance of recycling and reusing.

Participation is free and all shipping costs are paid. Sign up for the Brigades and view the full list of items TerraCycle accepts at www.terracycle.ca.

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