New Look

New Look

June 29, 2012 11:01 ET

Make Like a Rockstar: Avril Lavigne's New Abbey Dawn Line Comes to Life With New Look Q&A

New Look customers get behind Avril Lavigne's Abbey Dawn Brand

LONDON, UNITED KINGDOM--(Marketwire - June 29, 2012) - Songstress and starlet Avril Lavigne has launched her own line of clothing: Abbey Dawn, to be housed and available at New Look.

Lauded by high street hipsters, New Look as one of their 'Brand We Love' collections, the singer's range of clothes and shoes far exceed expectations, with pieces that showcase a varied range of clothing for hip, young, things.

The line, which includes everything from truck caps to faux leopard print ballet pumps and skull-patterned swimwear, proclaims itself 'of a bold colourful line of rocker chic-influenced clothes' and this is highly evident. The mix of bold and bright, the animal print and neon logos are the perfect blend of Goth, Punk and Rock and Roll.

A Q&A between New Look's customers and the singer herself helped further to reveal the personality behind the brand, which is a self-confessed collection from her 'heart and soul'. For those fans of fashion itself, the line should interest and appeal. Lovers of laidback cool teamed and rock-chic panache will enjoy the singer's praise for Japanese fashion's edgier, forward thinking and her love of essential, everyday items like hoodies.

The Abbey Dawn line clearly illustrates Lavigne's personal taste, a firm fact that fans of her clothing should be reassured by. Admitting that much of her own outfits are comprised of Abbey Dawn pieces, customers can know that the hoodies and heels are items the singer has brought to her own wardrobe, to be worn with a pair of skinny jeans and a ripped t-shirt for certified cool.

They are also items that can be mixed and matched with the range of clothing on offer at New Look. topical, on-trend and high-street hip, New Look provide a treasure trove of clothing, from extravagant evening dresses to every day essentials like leggings and anything in between from earrings to bikinis.

Pieced together with Abbey Dawn's rich and raw rock-chic clothing, with studded towering peep-toe heels and Black Flutteryby Sunglasses, every girl can look The Rockstar.

About New Look

New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, mens shoes to kidswear, New Look offers glamorous clothing at affordable prices.

Address - 45 Mortimer Street, London, W1W 8HJ.

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