SOURCE: Lunatik


April 14, 2015 11:23 ET

Make the Apple Watch Epik

LUNATIK's Epik Watch System Offers Rugged Protection For Apple Watch; Kickstarter Campaign Kicks Off In April

CHICAGO, IL--(Marketwired - April 14, 2015) - With 2015's most highly anticipated new tech product about to land on wrists around the world, it will be important for consumers that push the limits of their gear to keep their investment safe. Rugged, functional, fashionable and most important, protective, Epik is designed for the 42mm Apple Watch. The system, which includes a case and band, is available in both aircraft-grade aluminum and reinforced polycarbonate versions. Epik goes from the boardroom to the mountaintop, complementing your day-to-day lifestyle while providing that extra protection when you're participating in extreme activities and sports.

The Apple Watch accessory market has the potential to be enormous and beginning later this month, LUNATIK, the premium mobile accessories brand responsible for kickstarting the smartwatch frenzy with their TikTok + LunaTik Watch Kits for the iPod nano, will launch a Kickstarter campaign to validate their idea and fund the final development. For more information on Epik and to register to be alerted when the Kickstarter campaign goes live, please visit:

For those not lucky enough to be one of the millions who ordered their Apple Watch before it sold out, they can sign up for the LUNATIK Epik Notify Me list at and be entered to win an Apple Watch Sport. The winner will be announced on April 24th.

Epik is crafted for those who rely on their gear, as the bold yet complementary design transforms the Apple Watch into an uncompromising, rugged companion, ready for anything. From hiking, jogging, skiing and cross-training to climbing, going to the beach, hitting the jobsite and normal everyday use, Epik will provide Apple Watch owners with the comfort of knowing that their investment is safe and well protected.

Both Epik models provide an additional layer of impact and ingress protection with their reinforced materials and shock-absorbing internal core suspension system. Epik features a highly tactile and precisely textured actuator dial that provides enhanced control of Apple Watch's Digital Crown, its signature interface point, for when you are immersed in your favorite sport or adventure. Obsessively designed and well-crafted, Epik ensures the Apple Watch works as intended, with full access to all watch features including its inductive MagSafe charging, heart-rate monitor, audio ports, and interface, while making a bold statement about the user's lifestyle.

"While the Apple Watch is a beautifully refined piece of hardware, many who participate in their favorite activities will require more rugged protection for their watch," said Scott Wilson, founder and chief creative officer of LUNATIK and MINIMAL. "Epik is crafted for those whose hobbies, passions, jobs and even lives rely on their gear, while also offering a more bold, functionally informed aesthetic."

Early versions of Epik are scheduled to ship to Kickstarter contributors beginning in early summer 2015. More information about the launch of the Kickstarter campaign will be released before the end of April.

While everyone else is peddling the expected, we seek out unseen connections between people, technology and lifestyles. We are obsessed about everything we create, and exceeding user expectations is what drives us. Founded in 2010, LUNATIK, the crowdfunded game-changer, was created by award-winning design entrepreneur Scott Wilson and his Chicago-based product and brand incubation firm MINIMAL. More information is available at

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