Neopost Limited

Neopost Limited

March 16, 2011 06:00 ET

Make the Most of Your Mail With Neopost

LONDON, UNITED KINGDOM--(Marketwire - March 16, 2011) - How can Neopost help businesses make the most of their mail and improve profits? Reducing mail expenditure, improving cash flow and increasing postal efficiency will make a significant contribution to the bottom line.

Although digital communications have increased, physical mail volumes remain high. Royal Mail alone processes nearly 70 million letters a day and over 1.2 billion parcels are sent each year, helped by the trend for consumers shopping from home.

Some recent research by Royal Mail underlines the importance of physical mail to small and medium businesses:

  • Discontinuing paper statements risks damaging customer relationships. 81% of customers are more likely to read statements if they receive online and paper copies.
  • Paper statements offer a good way of promoting your business with 70% saying they are more likely to notice advertising in their paper statements
  • 88% of small businesses surveyed said that direct mail increases awareness of their company with a good return on investment
  • Customers place higher value and trust in printed communications than email

CUT MAIL COSTS

From April 2011 the cost of a first class stamp will increase by 5p to 46p and a second class stamp by 4p to 36p. If you are still using stamps, this will impact on your overheads.

One simple option is to consider a franking machine. Franking is much cheaper than using stamps -- from April you can save 8p on a second class letter and 14p on a second class large letter. If you send around 15 mail items per day, the savings versus stamps will cover the cost of a basic franking machine.

Larger mailings qualify for even bigger discounts. With proper preparation and address quality, postage cost can be reduced by more than 50% vs. the price of a stamp. 

Experience the benefits of using a franking machine FREE for 30 days and learn more about mail preparation and address quality at www.neopost.co.uk

About Neopost

Neopost is the UK's and Europe's number one supplier of mailing solutions. It has a direct presence in 18 countries, with 5,500 employees and annual sales of €913 million in 2009. Its products and services are sold in more than 90 countries, and the Group has become a key player in the markets for mailroom equipment and logistics solutions. Neopost supplies the most technologically advanced solutions for franking, folding/inserting and addressing as well as logistics management and traceability. Neopost also offers a full range of services, including consultancy, maintenance and financing solutions.

Neopost is listed in the A compartment of Euronext Paris. 

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