MADD Canada

MADD Canada

May 14, 2009 08:00 ET

Make this long weekend safe from impaired driving, MADD Canada urges

Attention: City Editor, News Editor OAKVILLE, ONTARIO, MEDIA RELEASE--(Marketwire - May 14, 2009) - Whether you are opening the cottage, taking a road trip, beginning your boating season or simply enjoying this Victoria Day weekend at home, MADD Canada is appealing to all Canadians to stay safe and drive sober.

By following these simple rules, Canadians can keep the upcoming holiday long weekend free from impaired driving crashes, fatalities and injuries:
* Don't drive a car, boat, ATV or any other vehicle while impaired,
* Don't get into a vehicle operated by someone who is impaired,
* Call 911 if you see a driver you suspect is impaired.

"We see a high rate of impaired driving crashes during the summer months and on long weekends," says Margaret Miller, MADD Canada's Volunteer National President. "Let's all do our part to make sure holidays and vacations are filled with happy memories rather than being destroyed by impaired driving."

On average, 4 Canadians are killed and 207 are injured every day as a result of impaired driving. "These are senseless tragedies which are 100% preventable," says Mrs. Miller. "There are always alternatives to impaired driving. Find a designated driver, stay over or call a cab by dialing #TAXI - that's #8-2-9-4 -- on your cell phone to connect to a taxi company near you and arrange a safe ride home."

As part of the ongoing effort to educate the public about the dangers of impaired driving and improve safety on our roads, Chapters and Community Leaders across the country are delivering MADD Canada's annual Campaign 911 program. Through billboards, public service announcements and other materials, volunteers are providing the public with information on the possible signs of an impaired driver and encouraging them to call 911 if they see a driver they suspect is impaired.

"This is a very important way that we can all help police to take impaired drivers off our roads, waterways and trails," Mrs. Miller said. "Every emergency call to 911 could save a life or prevent an injury."

The Victoria Day long weekend coincides with the start of North American Safe Boating Awareness Week, May 16 to 22. This year, MADD Canada is pleased to team with the Canadian Safe Boating Council to promote the Campaign 911 message to boaters on Canadians waterways. Alcohol is a significant factor in boating deaths and drownings. The two organizations hope to further educate the marine community about the dangers associated with impaired boating, encourage them to boat sober, and encourage them to call 911 if they see a boater they suspect is impaired.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness on the dangers of impaired driving and save lives and prevent injuries on our roads. As the pre-eminent voice for impaired driving victims, MADD Canada includes not only mothers, but fathers, siblings, friends, business professionals, experts in the impaired driving field, concerned citizens and young people who want to make a difference in the fight against impaired driving. If you need help or would like to join our mission, call MADD Canada today at 1-800-665-6233.
/For further information: Visit www.madd.ca or call:
Margaret Miller, MADD Canada’s National President at (902) 758-5328
/ IN: JUSTICE, SOCIAL

Contact Information

  • Margaret Miller, Volunteer National President, MADD Canada
    Primary Phone: 902-758-5328