February 01, 2012 08:00 ET

Make Your Granny Proud: Turn Down the Heat and Put On Your Sweater!

National Sweater Day Campaign Uses Granny-Power to Encourage Canadians to Save Energy

TORONTO, ONTARIO--(Marketwire - Feb. 1, 2012) -

Editors note: There are two photos and one video associated with this press release.

In an exciting campaign launched today, WWF has recruited a team of grannies, grandmas, abuelas, nonnas, nainais and bubbies to help promote energy conservation campaign National Sweater Day, presented by Loblaw Companies Limited (Loblaw), on Thursday, February 9.

This dedicated team will encourage Canadians to turn down their thermostats and put on a sweater to show their support for saving energy. In an online video, Spokesgranny Gladys and her team implore the younger generation to catch the conservation spirit and turn down their thermostat.

"Members of the Greatest Generation are natural energy conservers - grannies don't turn up the heat when it gets chilly, they put on a sweater and a pair of slippers!" said Gladys, National Sweater Day Spokesgranny. "We are going to help our kids and grandkids to learn the lost skill of energy conservation that used to be second nature."

Canadians can sign up to receive a personal phone call from one of the grannies as a reminder to turn down the thermostat and put on a sweater on Thursday, February 9. You can choose from a wide variety of grannies from different cultural backgrounds, each of whom has her own particular technique to make sure you get on board with the conservation message.


"National Sweater Day is an important reminder that we need to value our energy. It's a chance to think about how we use energy, and how we can all play an important role in fighting climate change by using energy wisely, not wastefully. On February 9, turn down the heat and put on a sweater. Make your granny proud!"

  • Josh Laughren, Climate and Energy Director, WWF

"Loblaw is proud to support WWF's National Sweater Day with partial proceeds from our national charge-for-plastic shopping bag program. We see it as an important reminder that we can all reduce waste in our everyday lives by taking steps like using less heat and fewer plastic bags."

  • Bob Chant, Senior Vice President, Corporate Affairs and Communication, Loblaw Companies Limited

Facts about Home Energy Use in Canada

  • Residential heating produces about 44 megatonnes of greenhouse gas emissions per year
  • If every Canadian turned down their thermostat by two degrees each winter, 2.2 megatonnes of carbon dioxide could be saved every year - the equivalent of taking 350,000 cars off the road
  • 60 per cent of energy goes to heating and cooling homes, most of it from fossil fuels

For more information about National Sweater Day and how to get involved, please visit www.sweaterday.ca or www.facebook.com/wwfcanada.

About WWF

WWF is creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive. www.wwf.ca

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. www.loblaw.ca

To view the video associated with this press release, please visit the following link:


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