SOURCE: McNeil Consumer Healthcare

McNeil Consumer Healthcare

April 16, 2014 09:00 ET

The Makers of PEPCID® Partner With Ted Allen and Eater.com to Celebrate Great Taste Without the Heartburn Pain

FORT WASHINGTON, PA--(Marketwired - Apr 16, 2014) - To help food enthusiasts in their pursuit of elevated tastes, the makers of PEPCID® are teaming with culinary expert Ted Allen and Eater.com to launch the PEPCID® Tastemakers Series. Heartburn doesn't just affect those chowing down on massive plates of hot wings or indulging in fried food at the ballpark. Heartburn can strike anywhere, even after a decadent meal at a Michelin-starred restaurant. In fact, 83% of self-proclaimed food lovers admit to frequently experiencing heartburn when sampling new cuisines or eating their favorite foods.1

As part of the PEPCID® Tastemaker Series, the brand will arm food enthusiasts with the tools they need to avoid heartburn pain and enjoy their next great bite through exclusive online content on Eater.com, the go-to source for in-the-know food and dining news. PEPCID® and Eater.com will also host two exclusive dining events to provide restaurant obsessives with unique culinary experiences that are so photo-worthy, they'll run out of hashtag room in their photo captions.

Ted Allen, host of Food Network's Chopped, heartburn sufferer and PEPCID® user, will co-host the first of the PEPCID® Tastemaker Series private dining experiences at one of the nation's hottest restaurants, Pok Pok Ny in New York City. At Pok Pok Ny, guests will eat their way through an exquisite Thai food menu curated by Chef Andy Ricker and his award-winning culinary team.

"I'm excited to partner with the PEPCID® brand to help fellow food enthusiasts learn how they can continue exploring the country's booming restaurant scene and experimenting with exotic ingredients even if they are a heartburn sufferer," said Ted Allen. "I'm not going to let heartburn stop me from eating any of the foods I want to eat, whether for work or in my personal life. I am grateful to have found PEPCID® because it provides me fast relief that lasts."

The PEPCID® Tastemakers Series will then head to Petty Cash Taqueria in Los Angeles where esteemed Chef Fabian Gallardo will tempt guests with off-menu spicy dishes inspired by classic Mexican flavors, and renowned mixologist Julian Cox will pair the perfect beverages to help guests to cool down.

And so that everyone can enjoy great taste -- the PEPCID® brand didn't forget about those not in New York City or Los Angeles! Food lovers across the country can enter the #PEPCIDPerfectPlates Facebook photo contest for their opportunity to win $5,000 to host their own Tastemakers dinner.2 As any food obsessive will tell you, the end of the meal is just as gratifying as the beginning; after all, it's an accomplishment. From April 21 through May 18, food enthusiasts will be encouraged to go to the PEPCID® Facebook page to upload a picture of their perfect plate -- the empty one from the end of a great meal -- along with a caption that creatively describes the experience. Allen, an expert in perfect plates, will pick his favorite photo as the winner.

To connect with PEPCID® on Facebook and enter for a chance to win $5,000 to host a PEPCID® Tastemakers dinner starting on April 21, visit www.Facebook.com/PEPCID or bit.ly/1l4Fnvo for more information.

About the PEPCID® Brand
PEPCID® products start working fast and offer uncompromising relief that lasts. With a range of products, PEPCID® works by reducing the stomach acid that causes heartburn. PEPCID® COMPLETE® is a dual-action product that combines an antacid with an acid reducer. As a result, it starts working in seconds and lasts all day or all night.3 PEPCID®AC® can be taken before a meal to prevent heartburn4 or after heartburn strikes to provide relief. PEPCID®AC® is available in two strengths, Original and Maximum Strength, and also lasts all day or all night.3

About EATER.COM
Eater is the source for people who care about dining and drinking in North America's most important food cities. A favorite of industry pros and amateurs alike, Eater has an uncanny knack for finding out what's opening where, who's serving what, and how it's all going down. Since its launch in New York in 2005, Eater has opened its doors in 18 more cities around the country. And Eater National brings Eater's signature coverage to parts far and wide, with beefed-up reporting on celebrity chefs, reality TV, and national dining trends.

Find Eater nationally, and in New York, Boston, Philadelphia, DC, Charleston, Atlanta, Miami, New Orleans, Charleston, Chicago, Austin, Dallas, Houston, Denver, Las Vegas, Seattle, Portland, San Francisco, Los Angeles, Louisville, Nashville, San Diego, Minneapolis, Detroit, Montreal, Toronto, and Vancouver. Eater is a property of Vox Media, Inc.

1 The Pepcid Foodies Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among food enthusiasts and "foodies" ages 18 and older, between January 9th and January 16th, 2014, using an email invitation and an online survey. The margin of error for the study is +/- 3.1 percentage points.

2 NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES & D.C., 18 YEARS AND OLDER WHO DID NOT PURCHASE ANY EQUIPMENT FOR PURPOSES OF ENTERING THE CONTEST. VOID WHERE PROHIBITED. Enter Contest by: 5/18/14. For Official Rules and prize description, visit www.facebook.com/PEPCID. Sponsor: McNeil Consumer Healthcare Division of McNEIL-PPC, Inc., 7050 Camp Hill Road, Fort Washington, PA 19034

3 Based on 9-hour acid control studies during the day and 12-hour acid control studies during the night. Acid control does not imply symptom relief.

4 Prevents heartburn if taken 15 to 60 minutes before a meal.

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