April 12, 2012 08:30 ET

The Makers of REACTINE® Introduce PolleNation: The First Ever Canadian Urban Allergy Audit With World Renowned Expert, Thomas Ogren

TORONTO, ONTARIO--(Marketwire - April 12, 2012) -

Attention: Assignment, Photo, City and Lifestyle Editors


There's a battle of the sexes taking place in the plant world and the more than nine million Canadians who suffer from seasonal allergiesi are its unwitting victims.

In recent decades, cities across North America have favoured pollen-producing male bushes, trees and plants. Male plants are chosen so cities can avoid having to clean up the seeds and fruit produced by pollen-collecting female plants. This practice drives up pollen counts in urban areas, which subsequently affects allergy symptoms.

As a champion for allergy sufferers, the makers of REACTINE® have commissioned horticulturist and allergy-friendly gardening expert Thomas Leo Ogren, M.Sc., to study Canadian urban landscaping practices. Ogren, a past consultant with the U.S Department of Agriculture, also developed the Ogren Plant Allergy Scale (OPALSTM), the world's first classification system that indicates the allergy potential of thousands of plants, flowers and trees. He has also authored several books including Safe Sex in the Garden and Allergy-Free Gardening.

Ogren is travelling across Canada and will be evaluating Toronto's allergen levels and planting practices. Data collected during the visit will provide the basis for a coast-to-coast urban allergy audit: PolleNation. This audit will help Canadians understand the pollen proliferators in their region, when they are most active and the steps they can take to best manage their seasonal allergy symptoms.

What: Join Ogren as he conducts his research in Toronto. Accompany him to learn more about the city's urban planning practices, the male/female plant ratio, the audit process and what this type of research means for Canadian allergy sufferers.
Ogren is also available for interviews to discuss allergy-friendly gardening.
Who: Thomas Leo Ogren, Allergy Horticulture Expert and Consultant for REACTINE®
When: Monday, April 16, 2012
Tuesday, April 17, 2012
Where: Toronto - available for phone and live interviews in-studio or while Tom conducts research in the field.

iAccording to recent, proprietary research conducted with Canadians for the makers of REACTINE®

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