MakeUp.com Limited
OTC Bulletin Board : MAKU

MakeUp.com Limited

March 01, 2007 15:14 ET

Makeup.com Limited Online Sales Increase More Than 108% In 2006

NEWPORT BEACH, CALIFORNIA--(CCNMatthews - March 1, 2007) - Online beauty and cosmetics etailer, Makeup.com Limited. (OTCBB:MAKU) is pleased to announce that it reached record sales and traffic in 2006. After a successful launch of its full service online shopping site in July 2005, the company has seen a 64% increase in customer orders resulting in a 108% increase in sales over the six month period July 2006 to December 2006 as compared to the period July 2005 to December 2005.

In January and February of 2007 sales and traffic continued to be strong and favorably comparable to November and December which traditionally peak with the holiday buying season.

The company attributes the increased sales and orders to its ongoing addition of classic product lines such as Lancome and Estee Lauder and the growing popular boutique brands such as Paula Dorf Cosmetics and Lola Cosmetics which both continue to attract new visitors to the website. Customer loyalty programs and participation in events such as "Pageant School: Becoming Miss America" have also contributed to Makeup.com's growing customer base.

The beauty industry is booming. Growing 3.7% annually, global sales are expected to reach $300 billion by 2010. In the U.S., the natural cosmetics market has experienced massive growth for four consecutive years, reaching $5 billion in 2004 (an increase of over 50% from 2000). Within these major markets, two of the fastest growing segments are organic and men's products. The men's segment is predicted to grow at an annual rate of 4.8 percent, as more men feel at ease buying beauty products.

Robert Rook, Makeup.com President, commented on the favorable results, "We knew our site was going to attract customers due to our simple, memorable name, Makeup.com. The fact that our orders and sales increased as much as they did last year are truly an indication that we are building a top online cosmetic store."

About Makeup.com Limited

Makeup.com Limited is an online makeup etailer offering both premium Boutique and Classic Brands. Makeup.com is owned and operated by Makeup Incorporated, a wholly owned subsidiary of Makeup.com Limited (OTCBB:MAKU), a Nevada based company with headquarters in Newport Beach, California.

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