SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 17, 2011 14:47 ET

Making News in the Digital Era: Six Secrets for Boosting Evergreen Story Coverage

Bulldog Reporter's PR University Presents a New Audio Conference

OAKLAND, CA--(Marketwire - February 17, 2011) - PR professionals looking to create surprising, attention-grabbing stories that the media will love when there is no news should attend this new audio conference titled: "Making News in the Digital Era: Six Secrets for Boosting Evergreen Story Coverage."

In just 90 information-packed minutes, PR University's panel of PR wizards will show PR pros how to turn "evergreen"-type stories into today's hot news that rabid web users are eager to pass along.

This fast-paced and tip-filled audio conference will give PR pros the practical techniques and tools -- including ideas for leveraging Twitter, Facebook, social media and blogs -- to sharpen their ability to generate huge amount of coverage ... even on slow news days.

This exclusive PR University webinar takes place on Thursday, February 24, at 1PM EST (noon CST; 11AM MST; 10AM PST).


John Forrest Ales, Director, Global Brand Public Relations, Hilton Hotels and Resorts

Kini Schoop, Director, Public Relations, U.S. Fund, UNICEF

Joan Stewart, President, The Publicity Hound newsletter

Bill Stoller, Publisher, Free Publicity newsletter

What PR Pros will Learn:

-- What to Do When There is No News: Techniques for finding surprising, attention-grabbing stories in their organization that the media will love

-- Research Essentials: How editorial values differ from outlet to outlet -- and how to tailor non-breaking pitches to the most receptive targets

-- Editorial Hot Buttons: Pegging to POVs, rumors, future trends, features, divisive issues, dramatic hooks and other surefire ways to supercharge their hit ratio even when they're not breaking news

-- HARO, Profnet, blogs, op-eds, podcasts, white papers, speeches -- easy positioning tools PR pros can use online and off to increase their visibility for year-round media pickup

-- Writing for the Web: How to tell their story in 140 characters -- or fewer -- as well as through videos, podcasts, and social media postings

-- How to structure evergreen pitches and press releases for optimal impact, readability and searchability online -- and in media "tickler files"

-- How to make sure new hires and other "hum drum" company announcements get the attention they deserve in the media they most want to hit

-- Slow News Days: The quietest (and least competitive) days for coverage across various media -- and how to position themselves during these lulls to score more evergreen ink, headlines and column inches than ever before

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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