SOURCE: LifeLock

February 07, 2007 13:07 ET

Making Personal Information Useless to Identity Thieves

Expert Sources Available to Discuss Identity Theft Prevention as Related to Recent FTC Report

SAN FRANCISCO, CA -- (MARKET WIRE) -- February 7, 2007 --


Overview:

Today at RSA 2007, the Federal Trade Commission (FTC) is expected to release its most recent statistics on ID theft in the U.S. This information will be of great interest as identity theft is one of the fastest growing crimes in the nation and can have a lasting effect on consumers' lives.

Consumers must render personal information useless before it even falls into a criminal's hands. To support such efforts, identity theft experts Todd Davis and Robert Maynard are making themselves available to discuss the FTC report and provide practical prevention tips that consumers can employ to protect themselves.

About the Sources Available:

Robert Maynard - COO, LifeLock

Robert Maynard developed the LifeLock system after spending seven days in jail as a victim of ID Theft. He was the founder and CEO for Internet America (OTCBB: GEEK), one of the very first U.S. Internet companies. Robert was also the co-founder of I-Safe, a foundation dedicated to training law enforcement how to track, stop and prosecute crimes against children on the Internet. Maynard is an expert on the security of personal information.

NOTE: Robert Maynard will be on-site at RSA 2007 February 7th and 8th. He will participate in a panel discussion titled "Identity Theft and Cyber-crime: Where Thieves, Victims, Industry and Government Intersect." The keynote at this session is FTC Chairman Deborah Platt Majoras.

Todd Davis - CEO, LifeLock

Todd Davis has quickly become one of the top spokespersons on the topic of identity theft prevention. A Certified Identity Theft Risk Management Specialist™, Davis has been featured in over 300 news stories, including the national outlets The Wall Street Journal, Money Magazine, MSNBC, CNN, CNBC, Wired and ABC News Now, just to name a few. As the CEO of the nation's first and only identity theft prevention company, he travels across the country sharing the horror stories of the crime and how prevention is the only true form of protection.

Recently Davis was named a member of the Crime Prevention Coalition of America (CPCA). He is also a contributing member of the IDSP (Identity Theft Prevention and ID Management Standards Panel) that will be working with the president's ID Theft Task Force.

About LifeLock

LifeLock guarantees to stop anyone from using your personal information. If they fail to make good on that pledge, the company will help clients clean up the mess (to the tune of $1 million). What's more, while credit monitoring services -- and credit bureaus themselves -- don't maintain records of minors, LifeLock promises to help parents protect their children's information as well.

LifeLock automates the protection process by placing and renewing fraud alerts on all three credit bureaus as well as ChexSystems. The fraud alert means you will get a phone call every time someone tries to establish new credit using your information or attempts to change an address.

Members receive annual credit reports from all three major bureaus, as well as updates when their fraud alerts are reset every 70 days. LifeLock also stops pre-approved credit offers and reduces the amount of junk mail members receive. Everything LifeLock does, a consumer can do as well. However a consumer who elected to go it alone would have no help if something happened. It takes a person an average of 170 hours over 2 years to remedy the problem. LifeLock puts the focus on prevention and completely removes any frustration or worry.

Fast Facts

--  Since January of 2005, 100,000,000+ people have had personal
    information lost or stolen.
    
--  Current credit monitoring solutions do nothing to prevent a theft.
    
--  ID theft has become a $50B problem, forcing the government to propose
    legislation to "freeze" personal information and credit accounts. The
    result is a disagreement on what should be frozen, how to provide easy
    access to frozen information and limiting cost.
    
--  The number of children affected by identity theft is growing because
    criminals know they can use the information for years until detected.
    
--  Tax season is a prime time for Identity theft, as many share personal
    information with professional service organizations and send such
    information through the mail.
    

Contact Information

  • Contact Information
    If you would like to schedule an interview with Mr. Davis or Mr. Maynard
    please contact:

    Candace Hamilton
    Ruder Finn for LifeLock
    (310) 431-5006
    hamiltonc@ruderfinn.com

    Charlotte Walker
    Ruder Finn for LifeLock
    (312) 329-3908
    walkerch@ruderfinn.com