Monarch Airlines

Monarch Airlines

December 20, 2012 09:00 ET

Malaga's Fair Helps Keep Tourism Levels Up

LONDON, UNITED KINGDOM--(Marketwire - Dec. 20, 2012) - The port city of Malaga has benefited immensely from increased tourism on the Costa del Sol since the 1950s. According to new figures released by the Malaga foreign office, foreign tourism has soared recently by 17%, the majority of which is due to more British, French and Italian visitors. The recent surge in numbers has been attributed mainly to Malaga's vast festival programme and, in particular, the continual success of the annual Fair.

The Malaga Fair can be traced back to 1487. It takes place each August for 10 days, usually beginning around the 15th of the month. Events kick off with a celebrity officially announcing the opening of the festival, followed by a magnificent fireworks display and much partying. The annual bullfighting festival also takes place during this week at the Plaza de Toros. Open-air bars serve drinks to revellers throughout the day and flamenco dancing breaks out spontaneously in the streets.

Despite the thousands of litres of alcohol that the festival normally sells and Malaga's reputation as a major nightlife hotspot, emphasis has recently been placed on promoting the fair as a family event and not just a booze-fuelled party. Perhaps because of this, public safety has never been better in the city, with policing having dropped by 45% over the past year, largely due to the decrease in a deterrent presence, which is no longer thought to be necessary.

Despite the increase in public safety and the boom in foreign visitors, domestic tourism and participation in the festivities is said to have suffered, with 10% less citizen participation in the event than last year. Malaga's Fair is doing better business than other festivals around the country, however, where domestic numbers have been reported to have fallen by up to 25%.

These figures are perhaps not that surprising, considering that even the hugely successful Malaga Fair has been subjected to budget cuts this year. The tradition may even have been in danger of ending, were it not for the many foreign tourists it draws to the city each year - all the more reason to visit!

Enjoy all the fun of the Malaga fair with Monarch Airlines - flights to Malaga from Gatwick are now available from just £38 per person, with regular flights also departing from London Luton, Manchester, Birmingham and East Midlands airports. For more information on affordable flights to Malaga and many other destinations worldwide visit www.monarch.co.uk or contact Robert Foulkes at Robert.Foulkes@Monarch.co.uk, or on 01582 398122.

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