SOURCE: The Malbon Group

November 08, 2011 09:21 ET

The Malbon Group Unveils New Branding for Creative Content Agency, Lifestyle Brand and Other Divisions

NEW YORK, NY--(Marketwire - Nov 8, 2011) - Stephen Malbon, Founder and Chief Executive Officer of The Malbon Group, a content development and marketing company, today announced the re-branding and re-alignment of its divisions and resources to more clearly define its capabilities and better enable marketers to take full advantage of its offerings. Effective immediately, The Malbon Group, formerly known as Frank151 Media Group, now includes: BON, a creative content agency; Frank151, a lifestyle brand; and The League, a creative community.

  • BON (www.bon-usa.com) is the creative content agency of The Malbon Group with offices in New York City and Los Angeles. Not a typical marketing services agency, BON develops content-driven programs for cutting edge, forward-thinking brands looking to connect with consumers in an authentic and credible way. From digital content hubs and video content to live events and print campaigns, BON engages its team of artists, musicians, designers, and marketing strategists to develop and execute campaigns tailored to the needs of their impressive client roster, including Toyota, Scion, Casio G-Shock, Sprite, Target, and William Grant & Sons' Sailor Jerry and Licor 43 brands.

  • Frank151 (www.frank151.com) is the lifestyle brand of The Malbon Group, specializing in turning traditional brands into lifestyle brands through the production and distribution of original digital and print content, branded merchandise and music. Frank151 developed out of The Frank Book, a quarterly art-influenced lifestyle magazine started by Stephen Malbon in 1999 that reaches thousands of artists, designers, musicians, and community influencers around the world, many of whom are members of sister organization The League. Noted for its fresh, authentic content, every chapter of this pocket-sized publication is produced in conjunction with a special guest curator and focuses on a unique editorial theme.

  • The League is a creative community cultivated by The Malbon Group. A global network of more than 10,000 highly impassioned and influential artists, designers, musicians, and community influencers, The League delivers a specialized level of insight, access and influence to help execute campaigns, grow existing communities and reach new audiences credibly and authentically. The League has been growing since 1999, when it was born out of The Frank Book's community of artists and musicians.

"With BON, Frank151 and The League, The Malbon Group has a highly engaged, insightful group of professionals that are empowered to produce cutting-edge work that really moves the needle for our clients," said Malbon. "When I started The Frank Book as a passion project, I never imagined it would be so embraced by the art community. More than a decade later, the strength of that following and the talented individuals we have touched and been inspired by has produced The Malbon Group, which allows me to bring that same passion to bear for the business community."

About The Malbon Group
The Malbon Group, a content development and marketing company based in New York City and Los Angeles with additional offices in Tokyo and London, is comprised of three interrelated divisions: BON, a creative content agency; Frank151, a lifestyle brand; and The League, a creative community. Combined, these divisions encompass a strategic and highly localized network for producing and delivering exclusive original content around the world. For forward-thinking corporate and lifestyle brands, The Malbon Group develops and executes strategic campaigns that build and engage communities to share a brand's story -- credibly and authentically -- through its three distinct entities (BON, Frank151 and The League). Specific capabilities include creative content and productions, printed matter, digital destinations, event marketing, brand merchandise production, distribution, and specialized research.

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