SOURCE: Maloof Skateboarding

Maloof Skateboarding

August 26, 2011 13:47 ET

Maloof Skateboarding Announces Partnership With YouTube® for Live Webcast of Maloof Money Cup D.C. Sept. 3-4

IRVINE, CA--(Marketwire - Aug 26, 2011) - Maloof Skateboarding today announced a partnership with YouTube® to air the live webcast of the Maloof Money Cup D.C., presented by Vans, September 3-4. The event will be streamed live on the Maloof Money Cup YouTube channel on Saturday, Sept. 3 from 12 p.m. to 6:30 p.m. EDT and Sunday, Sept. 4 from 10 a.m. to 6 p.m. EDT.

"YouTube is one of the most visited sites in the world," said Gavin Maloof, co-creator of Maloof Money Cup and owner of the NBA's Sacramento Kings and the Palms Casino Resort in Las Vegas. "This is where our audience is and where they consume skateboarding content, making it the right platform for us to broadcast our event. Over 755,000 people viewed the webcast of our New York contest. Add in all live streams and video on demand and we reached 1.3 million viewers. We're excited about this new partnership with YouTube that gives us the ability to deliver uninterrupted, live coverage of the Maloof Money Cup to the largest worldwide audience possible. The Maloof Money Cup D.C. contest could very likely be the most viewed webcast in action sports history."

The Maloof Money Cup D.C. will take place at the RFK Stadium Festival Grounds on a new, world class skate park designed by Pro Skater Geoff Rowley and Joe Ciaglia's team at California Skateparks. The 15,000-square-foot skate park is the first major skate park in Washington, D.C. and is inspired by Freedom Plaza and the architecture up and down Pennsylvania Avenue. Following the D.C. contest, Maloof Cup Park will be available to the community as a recreational facility throughout the year.

Tickets for Maloof Money Cup D.C. are on sale now at www.ticketmaster.com.

About Maloof Skateboarding
Maloof Skateboarding (www.maloofskateboarding.com) produces the Maloof Money Cup. Presented by Vans, the Maloof Money Cup is the world's greatest skateboarding event and the premier showcase for amateur and professional skateboarding. In 2011, the Maloof Money Cup hosts three U.S. contests, returning to Queens, NY June 4-5 and Orange County, Calif. plus a new host city, Washington, D.C., on Labor Day weekend, September 3-4. In addition to the U.S. contests, the Maloof Money Cup expands internationally this year with the first ever Maloof Money Cup World Skateboarding Championships in Kimberley, South Africa, Sept. 30 - Oct. 2. Join our online community to share the competition experience with a global audience and be the first to know about exciting upcoming MMC announcements. Go to www.maloofmoneycup.com and follow us on Facebook and Twitter: @MaloofMoneyCup.

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