SOURCE: Punchh, Inc.

Punchh, Inc.

Punchh, Inc.

November 26, 2013 11:00 ET

Mama Fu's Asian House Stirs Up Funatics Reward Program With Punchh Mobile App

Punchh-Powered Mobile Platform Allows Guests to Earn Loyalty Points On the Go

AUSTIN, TX--(Marketwired - Nov 26, 2013) - Mama Fu's Asian House, operator of 16 restaurants in the Southeastern U.S., has selected Punchh to create a customized mobile-based rewards program. Using the new Funatics mobile app, Mama Fu's customers will be able to view menus, order online, track and redeem loyalty rewards automatically and even share those rewards with friends. The Funatics app will be available in January 2014.

"We know from extensive research that our customers are tech savvy and prefer electronic communication," said Randy Murphy, president and CEO of Mama Fu's. "Using technology such as the Punchh mobile app keeps us highly relevant in the fast casual space and greatly simplifies the customer experience for our Funatics. We're convinced that the more enjoyable we make coming to Mama Fu's, the more often those customers will return."

Mama Fu's partnered with Punchh, a Silicon Valley-based mobile platform developer, to build an easy-to-access mobile solution that relieves guests of the burdens of carrying loyalty cards or remembering membership numbers. Once downloaded to customers' smartphones, all purchasing data is automatically tracked and accessible via Punchh's POS-based dashboard. Equipped with customers' actual purchasing history, operators can market directly to them based on established preferences, not guesses.

The Mama Fu's app allows customers to communicate directly to operators through social media channels. It also provides them loyalty point totals in real time and lets them know when they can redeem them for food and drink.

"The program we're currently providing our 25,000 loyalty members is a little cumbersome," Murphy said. To stay apprised of their loyalty point totals, he said Funatics must visit a website or keep printed receipts. "One of the biggest advantages we recognized in Punchh was the way it simplifies the guest experience and gives them more control over their loyalty rewards."

Making loyalty easy for customers and operators is key to both parties using and maximizing its benefits, said Jitendra Gupta, CEO of Punchh.

"Our cloud-based platform does the tracking for everyone, leaving operators able to focus their businesses and guests free to enjoy their dining experiences," said Gupta. "The app's automatic functionality shortens line times in the restaurant, which operators and guests both appreciate. It also allows everyone to engage each other while they're in the restaurant or later through social media. That level of engagement and interaction heightens every aspect of the customer experience and promotes loyalty."

The Mama Fu's mobile app will be available for download on iOS and Android devices from the Apple Store and Google Play Store.

The Austin, Texas-based Murphy Adams Restaurant Group purchased Mama Fu's Asian House from Raving Brands in March 2008. Mama Fu's specializes in freshly prepared Asian cuisine and offers a unique Flex Casual® service model that includes a fast casual approach to lunch, with a transition to relaxed, full service at dinner. Combined with delivery, take-out, online ordering and catering, Mama Fu's is a convenient and delicious option for every dining occasion. The company currently has 16 locations open and operating, with 60 stores in development. For more information, call (512) 949-3220 or visit

About Punchh
Punchh is a mobile CRM suite for restaurants, which includes mobile apps for consumer engagement, big data customer analytics, and integration with POS, social media, and other 3rd party systems. Headquartered in Sunnyvale, Calif., Punchh's patent-pending technology operates in more than 1,200 restaurant locations under brands such as Earl of Sandwich, Hungry Howie's, Mama Fu's, Max's Restaurant of the Philippines, Rita's Italian Ice, Vino Volo, and Voodoo BBQ & Grill. Operators using Punchh report:

  • Ten percent increase in same-store sales
  • Three- to four-times higher participation rates, 50 percent-plus repeat rates, and new customer referrals for the first time ever
  • Twenty-five percent-plus redemption rates for marketing campaigns
  • Ten- to 15-times more customer reviews than Yelp!

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