EAST RUTHERFORD, NJ--(Marketwired - Dec 12, 2016) - MamaMancini's Holdings, Inc. (OTCQB: MMMB), a marketer of specialty pre-prepared, frozen and refrigerated all natural food products (as defined by the United States Department of Agriculture), today announced a new three-pronged marketing initiative to expand awareness of the MamaMancini's brand and the superior nutritional profile of its products.
In the initial phase, the Company will resume a radio advertising campaign on SiriusXM Radio beginning in late December 2016 and into early January 2017, utilizing MamaMancini's co-founder and brand evangelist Dan Mancini and its famous jingle. (To listen to the ad spot that will be aired, go to: http://www.mamamancinis.com/choose_real_radio_spot/) This campaign will include spots on channels like CNN, Fox News, Headline News, MSNBC, ESPN and many other outlets in the SiriusXM Radio network. The company anticipates airing more than 1,000 spots throughout this period. This campaign, aims to reengage and energize consumers with the MamaMancini's brand and its products.
The second phase of this initiative is the retention of 5W Public Relations ("5WPR"), one of the top Independent Consumer Public Relations Agencies in the country. The agency has a proven track record for success, and has been named "Top 25 PR Firm" by PR Week. 5WPR represents leading consumer CPG brands nationally and globally, and will spearhead the strategic planning and executing of a national campaign to support MamaMancini's continued growth.
The third prong of the new program, managed by its long-term agency, 4 Elbows, LLC, is expected to amplify the Company's social media marketing efforts and vastly increase the Company's presence on Facebook, Instagram and other networks. Through a combination of recipes, live video and other engaging content, the program will leverage the online popularity of Dan Mancini to converse with our current fans and to gain new customers. The Company's goal is to reach more than 8 million specifically targeted consumers in the month of December 2016.
In addition to these initiatives, the Company's strong relationship with QVC continues, as Dan Mancini continues to make regular on air appearances offering a variety of products. His next planned appearance on QVC is slated for December 16, 2016. Consumers can also order MamaMancini's products from QVC online for direct home delivery for one-time orders or on an auto ship basis.
Carl Wolf, Chief Executive Officer of MamaMancini's, commented, "We are excited to kick-off this new marketing initiative. Our business is now demonstrating more consistent revenue growth as we have upgraded our customer base of major accounts over the past year. We believe the time is right to take the next step in building brand awareness as our products are increasingly featured at some of the largest retailers across the country in both the frozen aisle and in the faster growing fresh prepared food and deli offerings around the periphery of the store."
Mr. Wolf concluded, "We have many new products lines that are gaining solid customer acceptance, including our stuffed meatballs, meatloaves and hearty meat sauces. Our goal is to continue building upon that momentum with this new marketing plan. We believe that this strategy is highly diversified and is created with the intent to build brand awareness both in the short- and long-term."
MamaMancini's is a marketer and distributor of a line of beef meatballs with sauce, turkey meatballs with sauce, chicken meatballs with sauce, pork meatballs with sauce, and other similar Italian products. The Company's sales have been growing on a consistent basis as the Company expands its distribution channel, which includes major retailers such as Costco, Sams Clubs, Publix, Shop Rite, Price Chopper, Harris Teeter, SaveMarts, Luckys, Lunds/Byerly's, SuperValu, Raley's, Whole Foods, Shaw's Supermarkets, Kings, Key Foods, Stop-n-Shop, Giant Stores, Giant Eagle, King Kullen, Food Town, Kroger, Safeway, Albertsons, Lowes, Nash Finch, Spartan Stores, Shoppers, Marsh's Supermarkets, Central Markets, Weis Markets, Ingles, Market Basket, Roche Brothers and The Fresh Market.
Forward Looking Statements
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