SOURCE: Charming Shoppes

May 08, 2008 09:12 ET

Mamma Mia! Lane Bryant Sends You to the London Movie Premiere

Lane Bryant and Universal Studios Teams Up for a One-of-a-Kind Sweepstakes

COLUMBUS, OH--(Marketwire - May 8, 2008) - Now is your chance to share the red carpet with the likes of Pierce Brosnan and Meryl Streep! Plus size fashion leader Lane Bryant, together with Universal Studios and Mamma Mia! the movie, will launch a one-of-a-kind sweepstakes to win a trip for two to the star-studded Mamma Mia! Premiere in London.

Mamma Mia!, the beloved musical seen by more than 30 million people worldwide, is now a star-studded movie set to open in theatres July 18. Produced by Tom Hanks and Rita Wilson, and starring Meryl Streep, Pierce Brosnan, Christine Baranski, and Colin Firth, Mamma Mia! promises to be a huge box office hit.

Mamma Mia! is the story of a young woman with a quest to discover the identity of her father. On the eve of her wedding, she brings three men from her mother's past back to the Greek island paradise they once visited twenty years ago -- and sets in motion a celebration of life, love and laughter.

Partnering with Mamma Mia! is a unique marketing opportunity for Lane Bryant, a brand known for designing clothes with a woman's figure and lifestyle in mind. "The promotional themes of this movie are targeted to our customer -- mother/daughter relationships, love, friendship, and family," said LuAnn Via, President of Lane Bryant. "We are very excited to give our customers a chance to win a once-in-a-lifetime trip to such an exciting event!"

The Lane Bryant/Mamma Mia! movie sweepstakes entry begins on April 28, 2008 and ends on June 10, 2008. Customers can enter in store and online at the company's website -- www.lanebryant.com.

THE CONTEST:

-- ONE (1) GRAND PRIZE WINNER will win an all-expenses paid trip for her
   and a guest to the red carpet global premiere of the Mamma Mia! movie
   in London.
   -- Air travel to New York City for a Lane Bryant shopping spree with
      a $500 Lane Bryant Gift Card
   -- Overnight stay at the Hilton® New York hotel
   -- British Airways® World Traveler flight roundtrip to London
   -- A day of London sightseeing
   -- First-class hotel accommodations in London
   -- On the day of the premiere, the winner will be treated to:
      -- Hairstyling by a REGIS hair artist
      -- Personal makeup artist
      -- Tickets to the star-studded global premiere at Leicester Square,
         London

-- FIFTY (50) FIRST PLACE WINNERS will receive:
   -- 4 tickets to the Mamma Mia! movie
   -- $100 Lane Bryant gift card
   -- Mamma Mia! movie poster
   -- A special Mamma Mia! movie gift from Universal Pictures

-- FIFTY (50) SECOND PLACE WINNERS will receive:
   -- 4 tickets to the Mamma Mia! movie
   -- $50 Lane Bryant Gift Card

-- FOUR THOUSAND FIVE HUNDRED (4,500) THIRD PLACE WINNERS will receive:
   -- 2 tickets to the Mamma Mia! movie

About Lane Bryant

With over 800 stores, Lane Bryant, the nation's largest women's plus-size specialty apparel retailer, provides stylish, high-quality fashion for plus-size women in sizes 14-28. Lane Bryant offers a wide selection of apparel from career to casual -- as well as a collection of accessories, hosiery and intimate apparel. For more information about Lane Bryant's Mamma Mia! movie sweepstakes, please visit www.lanebryant.com

Contact Information

  • Contact:
    Brooke Perry
    212-279-2184