SOURCE: Manage

Manage

March 03, 2015 02:00 ET

Manage, the Leading Buyer of Mobile Video Impressions, Reports 28 Percent Growth to Process 32 Billion Mobile Impression Opportunities Daily

Booming Demand for Mobile In-App Video Ads Powers Manage's Exponential Growth

SAN FRANCISCO, CA--(Marketwired - Mar 3, 2015) - Manage, the first and largest mobile real-time bidding (RTB) buyer on all major ad exchanges, today announced that it has reached a record 32 billion impression opportunities handled per day, up 28 percent quarter-over-quarter. The company has made strategic investments in its technology infrastructure to scale alongside a rapidly growing inventory of programmatic traffic, which it accesses through partnerships with over 20 major mobile ad exchanges, including Twitter-owned MoPub, the world's largest mobile ad exchange. Manage has increased its processing power to 425,000 queries per second, making it one of a few players able to consume the full volume of traffic available via its exchange partners.

"The convergence of mobile-centric consumers, big data and programmatic buying is driving a huge shift in ad spend and inventory available from publishers," said Kai Sung, co-founder and CTO of Manage. "Essentially, we are casting a wider net on the inventory available on behalf of our advertisers. Because we see all of the impression opportunities available, our platform is able to make better-informed decisions on the best impressions to bid on and then determine the appropriate market-clearing price to win, at a scale of trillions of impressions per year. For advertisers, this translates into huge efficiency gains with their ad dollars."

The technological enhancements also give Manage access to more video impression opportunities, which have grown in popularity among brand and performance advertisers alike. This capability meets the market at a critical moment: 22 percent of ad agency respondents to a recent survey said they will devote the majority of their online video ad budgets to programmatic buying in the next year, up more than 300 percent from last year. And this shift is happening as 2014 marked the first year that video content viewed via mobile eclipsed that viewed on PCs.

"Publishers monetizing their inventory through the MoPub Marketplace count on Manage as a source for high quality advertisers," says Kate Herbert, Director, Publisher Client Services at Twitter. "Not only do Manage's video and interstitial ads provide a more interactive experience for users, they also often drive significantly higher eCPMs for publishers."

Still a fully self-funded company, Manage has achieved over 340 percent year-over-year revenue growth through its global reach -- encompassing more than 80 percent of all mobile users globally -- its ability to offer advertisers more than 15,000 audience segments, 100 percent viewability with in-app mobile ad types, and most importantly, its unmatched proprietary bidding technology. As a result, Manage's customer base ranges from popular mobile gaming companies to household brands that rely on Manage for optimal placements for their video, native, rich media and exclusive "experience" ads. In a virtuous cycle that has driven further growth for the company, Manage is now both a leading buyer on the top mobile exchanges as well as a magnet for application publishers eager to sell their inventory.

Manage will be exhibiting at Mobile World Congress March 2-5 in Barcelona at App Planet Hall 8.1 Stand 8.1J10 and at the Game Developers Conference March 4-6 in San Francisco at Booth 424. To meet with Manage at either show, please contact Ellie Jurchisin.

About Manage

Manage offers full spectrum data-driven mobile marketing solutions for advertisers and publishers through SSP, DSP and DMP offerings. With Manage, advertisers can reach their target audience segments across mobile and tablet devices, while publishers can effectively monetize their apps. As the first and largest RTB buyer on all major mobile ad exchanges, Manage handles 32 billion RTB impression opportunities daily across mobile in-app and mobile display inventory. For more information, visit us on Facebook, Twitter, or www.manage.com.

Contact Information