SOURCE: Manage

Manage

August 03, 2016 13:17 ET

Manage Named a TUNE Certified Partner

Partnership Enables Seamless Integration With Industry-Leading Mobile Measurement and Attribution Platform

MOUNTAIN VIEW, CA--(Marketwired - Aug 3, 2016) -  Manage, a leading provider of mobile in-app advertising solutions for advertisers across consumer and social media apps, today announced that the company achieved certification as part of the TUNE Certified Partner Program (CPP). TUNE sets the standard for data measurement and attribution for mobile advertising and marketing, and its certification process offers marketers a clearer view of mobile advertising DSPs that adhere to industry best practices.

"TUNE is committed to helping marketers understand their mobile campaign performance through accurate measurement and attribution," said Cameron Stewart, General Manager of TUNE. "We're thrilled to add Manage to our group of TUNE Certified Partners that marketers can trust to deliver a seamless mobile advertising solution."

As demand grows for mobile programmatic advertising, confidence in actual campaign performance and efficacy continues to be a challenge for marketers. This is especially difficult for marketers if their partners are not abiding by a common set of standards and practices for reporting performance and yield. By meeting the technology integration, compliance and best practice standards upheld by TUNE, Manage shows its commitment to delivering transparency and value to advertisers, and enables marketers to better understand their true return on ad spend.

"Getting certified as a TUNE partner is important to Manage," said Mike Ng, CEO of Manage. "As the mobile marketing landscape becomes increasingly challenging to navigate with multiple DSPs and technology vendors to choose from, TUNE's CPP has proven to be a valuable resource for marketers, serving as a beacon of trust, quality and seamless integration."

In addition to its certification by TUNE, Manage is differentiated among in-app, mobile DSPs for its access to valuable app inventory and global reach. Manage has served ads on behalf of 60 percent of the top 50 apps in the App Store and buys inventory in 70 countries, including all major mobile markets. Its proprietary bidding engine and algorithms enable Manage to process up to 400,000 ad requests each second, with under 100 milliseconds bid response time, delivering competitive bids for the inventory advertisers value most, including social app inventory. In April, Manage announced the extension of its platform to deliver access to social media app inventory, one of the few to offer access to these previously "walled gardens."

To learn more about Manage, please visit https://www.manage.com.

About Manage
Manage helps marketers reach consumers on mobile through programmatic performance advertising that spans consumer and social networking apps. With Manage, advertisers can reach their target audience segments across mobile and tablet devices to grow, nurture and understand their customers. As the first and largest real-time bidding buyer on all major mobile ad exchanges, Manage handles over 40 billion RTB impressions daily across mobile in-app and mobile display inventory, and has robust profiles on over two billion mobile users. For more information, visit us on Facebook, Twitter, or www.manage.com.

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