SOURCE: Manage


August 18, 2015 08:00 ET

Manage Publisher Offers Advertisers Over 20 Billion Mobile In-App Ad Impressions Monthly

Advertisers Benefit From Relationships With Global Publishers to Access Premium Inventory

SAN FRANCISCO, CA--(Marketwired - Aug 18, 2015) - Manage, a leading provider of mobile in-app advertising solutions for advertisers and publishers, today announced that its relationships with global app publishers grants advertisers access to 20 billion in-app impressions every month across all major geographies. Manage's unique approach to building relationships on multiple sides of the ecosystem with app publishers and advertisers grants both sides opportunities to maximize their return.

Manage Publisher has direct supply relationships with over 100 publishers vetted for a minimum of 100,000 daily active users and 500,000 total downloads. Global scale publishers including Outfit7 and Banana & Co utilize the Manage SDK to monetize their apps by serving highly relevant ads to their users. Manage enables publishers to deliver a variety of ad formats, including full screen video, interstitial, and Mobile Rich Media Ad Interface Definition (MRAID) rich media. In its latest release, the SDK footprint was reduced by half to streamline the size of publishers' apps.

"Manage's robust SDK allows us to serve a variety of top-performing ad formats from leading brands," said Dilpesh Parmar, Senior Director of Advertising Operations at Outfit7, creators of top-grossing applications like Talking Tom and Friends. "From interstitials to video and rich media ads, we're able to stay ahead of the demand from advertisers while managing fewer integrations."

For advertisers, these deep relationships with large-scale publishers offer access to unique inventory directly across all ad types. They can access this inventory programmatically -- Manage works with more than 15 mobile ad exchanges globally -- through a private marketplace agreement or via direct deals executed by Manage. In addition, because publishers leverage the Manage SDK, advertisers are assured that they can support all major ad types in rewardable and non-rewardable ad placements. Manage also offers dynamic retargeting ads which allow advertisers to re-engage with users, and multi-image ads that allow advertisers to promote up to four different offerings or creatives in a single ad unit.

"By building relationships with both advertisers and publishers, Manage bridges a gap that has traditionally been underserved by exchanges," said Maggie Mesa, Head of Publisher Development at Manage. "Manage creates a win-win for both the publisher and advertiser by creating an opportunity to maximize the value and access to premium inventory from diverse, reputable publishers. That's why 49 of the 50 top-grossing apps work with us to get the most out of their inventory."

To bolster the virtuous cycle of complementary supply and demand, Manage targets publishers who match the audiences that drive the highest value for Manage's advertisers. In addition, Manage's platform features fraud protection measures to mitigate fraudulent clicks, suspicious inventory and blind placements, adding transparency that advertisers need to have confidence that they'll meet their performance targets.

Publishers interested in partnering with Manager to monetize their apps should apply directly through the Manage website at To learn more about opportunities for advertisers, visit

About Manage

Manage offers full spectrum data-driven mobile marketing solutions for advertisers and publishers through SSP, DSP, and DMP offerings. With Manage, advertisers can reach their target audience segments across mobile and tablet devices, while publishers can effectively monetize their apps. As the first and largest RTB buyer on all major mobile ad exchanges, Manage handles 32 billion RTB impressions daily across mobile in-app and mobile display inventory. For more information, visit us on Facebook, Twitter, or

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