RESEARCH TRIANGLE PARK, NC--(Marketwired - August 04, 2015) - To drive managed markets initiatives, life sciences companies must be able to unify outbound messages and also emphasize the importance of strong payer relationships. To foster these key elements, high-level executives -- such as vice presidents and the C-suite -- are often given ultimate responsibility for these groups. However, according to primary intelligence firm Cutting Edge Information, managed markets account managers do not typically report directly to these department heads. Instead, they normally report to a third-tier managed markets executive.
Among surveyed companies, 40% of US managed markets account managers are supervised by directors. Managers directly supervise account managers at 30% of surveyed companies while vice presidents have the supervisory role at 20% of companies. Only one surveyed company employs a senior director to supervise US managed markets account managers.
Cutting Edge Information's recent report "Managed Markets Account Managers: Fortify Payer Relationships to Secure Product Profitability" shows the level of executive overseeing managed markets account manager activities. For the majority of surveyed companies' US groups (67%), the immediate supervisor for managed markets account managers reports into a director-level executive while another 22% report into a vice president.
"Managed Markets Account Managers: Fortify Payer Relationships to Secure Product Profitability," available at http://cuttingedgeinfo.com/research/market-access/managed-markets-account-managers/, guides managed markets teams to succeed by emphasizing payers' needs and working through account managers to meet those needs. The report's analysis examines the kind of information most valuable for account managers to present, how information should be presented and their primary targets for meetings. Report highlights include:
- Data and diagrams showing reporting relationships and managed markets group structures
- Benchmarks on managed markets account manager budgets and spending
- Strategic recommendations and benchmarks for improving communication and relationship-building with payers
For more information about this report, please download the report summary at http://www.cuttingedgeinfo.com/download/?ref=25914.
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Contact Information:
CONTACT:
Rachel Shockley
Marketing Team Leader
Cutting Edge Information
919-433-0211
