ACTON Marketing, LLC

March 07, 2012 11:17 ET

Management Changes Announced at ACTON Marketing

Managing Partners Look to Expand Operations and Develop Business Opportunities

LINCOLN, NE--(Marketwire - Mar 7, 2012) - ACTON Marketing LLC, a leading financial services industry customer acquisition agency, announced a reorganization of the company's top management. As part of this change, the company intends to increase its operations and seek more local area clients, as well as clientele in other industries.

ACTON Marketing is now led by a group of five Managing Partners who share equally in the business operations, while focusing on their individual specialties.

The five Managing Partners are Sam Lambert, Matt Manijak, Bruce Wilson, Sean Mulvaney and Zach Gabelhouse.

Sam Lambert, Managing Partner - Business Operations -- Lambert has been with the company since its early days in the 1970s. He worked in various areas of the business and now controls the day-to-day operations of the company and its facilities, as well as providing pricing estimates and bids for client and prospect projects.

Matt Manijak, Managing Partner - Financial Operations -- Manijak became a member of the management team in 2002. Previously, he had 25 years of experience in corporate management, accounting and finance. He administers internal costs, oversees department budgets, and supervises cash flow, receipts and payments.

Bruce Wilson, Managing Partner - Legal Counsel -- Wilson joined the company in 1997 as its General Counsel after a career with the FDIC on the East Coast. He drafts contracts, reviews corporate advertising, and keeps current with regulatory compliance within the banking industry. He also oversees employee benefits and business insurance for the company.

Sean Mulvaney, Managing Partner - Financial Services -- Mulvaney came to the company in 2005 after working for U.S. Bank in a management position and in management for Fiserv's information technology division. He oversees financial institution client operations and sales and acts as liaison between the company and its largest clients. He also advises on the direction of corporate client prospecting and marketing.

Zach Gabelhouse, Managing Partner - Analytics & Business Intelligence -- Gabelhouse, who has a Masters degree in Statistics, joined the company in 2004. He manages all things data related, including ACTON Marketing's ever-evolving and highly successful direct mail selection model (TASC), mapping, testing, campaign optimization, reporting and product development. He also provides statistical projections for client projects.

ACTON Marketing ( has focused on the financial services industry since 1982, when it became the first marketing company to promote checking account acquisition for banking clients. The company has expanded and improved its services over the years, including development of its proprietary TASC predictive statistical model. Over the years, the company has added other marketing strategies, programs and products, like its pre-approved auto loan marketing program for financial institutions, introduced in 2010. ACTON Marketing serves financial services clients all across the nation, from multi-state regional banks with thousands of locations to small community banks and credit unions.

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