SOURCE: Manalto


February 20, 2014 13:00 ET

Manalto Launches Social Media Management Platform Offering Enterprise-Grade Solutions at Scale

The Fully Customizable End-to-End Solution Delivers Organizations Hierarchical Control of Their Multi-Site or Multi-Brand Social Media Presence With Greater Efficiency and Alignment to Operations and to Core Marketing Activity

SANTA MONICA, CA--(Marketwired - Feb 20, 2014) - Manalto ( today launched a new social media ERP system that offers a comprehensive solution to enterprise social media management. The cloud-based platform gives multi-site and multi-brand organizations greater control to create and efficiently manage fully customized Facebook pages, regulate user permissions, and monitor and engage with local communities on Facebook and Twitter from a centralized dashboard.

"Manalto formed from the need to address a significant challenge and barrier-to-entry facing multi-site, multi-brand organizations wanting to adopt social media into their existing traditional-digital suite of sales and marketing activity, but not able to find the right solution that delivered the same level of rigor, brand control and granular-level user management controls," said Manalto President and Founder, Anthony Owen. "Manalto is positioning itself as a mid-tier social media management software provider, architecting enterprise-grade solutions for single and multi-site organizations -- such as a franchise group, wanting to sustainably and efficiently integrate social media management into their core operations and marketing activity.

What sets Manalto apart from other social media management tools is the level of consideration to risk management, brand management and efficiency principles -- central to the core of the design of the solution, to deliver a robust and operationally-aligned user functionality. With Manalto, an organization is now able to manage their multi-site or multi-brand social media presence effectively, creating a head office and branch structure to manage multiple social accounts within their organizational network. Their customized enterprise solution is scalable and designed to meet organizations' specific brand and advanced e-commerce needs, with the ability to integrate shopping carts, coupons, competitions or pay-per-view videos.

Manalto offers a 120-day free trial of the enterprise solution to showcase the functionality and enable an organization the opportunity to get started on simplifying how they manage their social media.

In addition to the advanced user management and permissions functionality, Manalto has built in insights and analytics, including an audit trail and user performance tracking, enabling organizations to monitor and report on internal daily usage and updates. Other features include a centralized media library that provides storage, categorization and sharing of media assets between multi-level users across multiple pages, and a messaging function that allows businesses to create present-time or scheduled posts and publish comments or updates across one or many Facebook and Twitter feeds, giving enterprises the real-time capability to actively manage and respond to their communities.

"An organization can introduce Manalto software for 120 days free, or start a pilot of the software and continue to expand their social media footprint and functionality without having to look for a new or additional software provider," said Owen. "Manalto is an enterprise-driven social media management solution provider. We engineer our core solutions and tailor our ongoing product development and enhancements in direct response to operational and marketing-driven needs to deliver enterprise grade social media management capability."

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About Manalto:
Manalto is a provider of innovative enterprise-grade Social Media ERP software solutions. We partner with organizations to integrate social media management into their existing corporate ERP framework; to enable an organization to manage social media content with greater efficiency and alignment to their operations and to core marketing activity. Manalto was engineered with enterprise at the centre of our solution. Organizations are now able to centrally manage their social media presence and brand inside Facebook and Twitter, with the security, consistency and efficiency expected of a robust enterprise system.

Manalto has offices located in Santa Monica, California and Australia.

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