Manaya

Klassen Bronze Limited

October 15, 2013 09:00 ET

Manaya and Klassen Bronze Limited Form Partnership to Create First Ever Digitally Interactive Retail Signs

New signage uses text messaging to modernize the way people publically rent, buy and sell

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Oct. 15, 2013) - Manaya, a Vancouver-based mobile marketing company and Klassen Bronze Limited, Canada's largest manufacturer and supplier of signage products, have announced today the finalization of a partnership that is set to change the way Canadians gather information from outdoor For Sale and Rent signs. Branded "Text for Info", this new line of signage is the first to allow Canadians to instantly view information advertised by For Rent and For Sale signs by sending a text message to a unique keyword on the sign using any mobile phone.

Under the partnership, Text for Info signs will allow interested consumers to send text messages, to unique codes found on Klassen's 'For Rent' or 'For Sale' signs, using any mobile phone. By sending a text message, potential customers can instantly view information about items listed for rent or sale directly on their mobile phone - including price, details, photos, contact information and more.

For purchasers of Manaya and Klassen's Text for Info signs, the registration process is straight-forward and stress-free. Users simply visit the Text for Info website immediately after purchase, input details and photos of items for sale or rent, write in the unique code provided by the website and visibly display the Text for Info sign allowing customers to text it at any time. Text for Info signs can be re-used, have unlimited text inquiries and allow purchasers to automatically post their items to a growing list of popular search sites.

Manaya and Klassen's partnership comes at a time when mobile usage rates in Canada are at an all time high and continue to multiply. With text messaging built into 100% of mobile phones, and Canadians sending more than 270 million text messages per day, Text for Info will serve as a simple and convenient tool for all to use.

On the decision to partner with Manaya, Jeff Whitesell, Vice President of Finance and Operations for Klassen Bronze Limited, shares, "We are always looking for ways to enhance our offerings, so when we came across the opportunity to leverage the signage business through a partnership with Manaya, we jumped at the chance. There has never been a better time for us to make the leap into mobile marketing and we are confident this tool will help drive our business forward. We believe that Text for Info signs will serve as the next new wave in how people advertise."

David Polisi, founder of Manaya, shares, "We are living in an age of instant information, where it's no longer acceptable to make people jump through hoops to obtain the information they're seeking. The traditional outdoor signage industry in particular is one that is fraught with barriers to obtaining information - including missed phone calls, leaving and returning voicemails and the potential to lose out on a sale when the response rate between both parties is not in sync."

"Recognizing this, I knew we had the chance to seize the opportunity to pair For Rent and For Sale signage together with mobile technology. By strategically partnering together with Klassen, we are very excited to be able to provide all Canadians with a simple and easy to use tool that gives the ability to access information directly from these signs around the clock," Polisi adds.

Text for Info signs will be available in most hardware stores across Greater Vancouver Area this Fall, with plans to later expand across Canada. For more information on Text for Info signs and how to register, them please visit textforinfo.ca.

About Manaya

Manaya is a mobile marketing platform that harnesses the power of online and mobile technologies to simplify the process of accessing and exchanging information on products for rent or sale. Originally developed to aid the rental market industry, through its impressive offering of online tools, Manaya provides renters and sellers with on-the-go and lightening-speed access to information using the communication tools that matter most today. With Manaya, renters and sellers can drive more qualified leads, help customers make decisions quickly, and gather valuable data in the process. For more information, visit http://biz.manaya.mobi.

About Klassen Bronze Limited

Klassen Bronze Limited is a world-class manufacturer, distributor, importer and exporter of signs, house numbers and letters. Established in 1950, Klassen has grown as a national and international supplier of Gainsborough door hardware, weathervanes, padlocks, mailboxes, key chains, signs and many other household and hardware related products. For more information, visit http://www.klassenbronze.com/index.html.

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